BMW台灣總代理-汎德-BMW Brand Strategy and Digital Communication Specialist 品牌策略與數位行銷專員
- 台北市內湖區
- 1年以上
- 大學
Join us as a motivated BMW Brand/Product Communication Executive. Drive brand engagement through effective strategies. Collaborate on media, digital efforts, and events with cross-functional teams. Use analytics for continuous improvement and goal alignment. Responsibility: Strategic Messaging and Brand Positioning: • Craft and enhance strategic messaging in line with BMW's identity and goals. • Collaborate for cohesive messaging across communication channels. • Lead integrated campaigns online and offline, optimizing tools and platforms. Digital Engagement & Collaboration: • Implement digital strategies for brand visibility and online engagement. • Manage social platforms, content calendars, and performance tracking. • Collaborate across teams for aligned communication efforts. Campaign Evaluation & Enhancement: • Measure campaign effectiveness against set KPIs. • Generate detailed reports on performance and insights. • Utilize data insights to refine strategies for future campaigns. ※建議投遞履歷時提供104適性測驗結果