|IA| Industrial Automation Offer Marketing Manager
- 台北市內湖區
- 8年以上
- 大學
Do you dream of working in a company that is driven by a meaningful purpose? An inclusive company that empowers you to do your best and be innovative? We are looking for Industrial Automation Offer Marketing Manager to make a difference! At Schneider Electric, we believe access to energy and digital is a basic human right. We empower all to do more with less, ensuring Life Is On everywhere, for everyone, at every moment. We provide energy and automation digital solutions for efficiency and sustainability. Report to Industrial Automation Offer BD Director East Asia Main Responsibilities: 1. Master Offer Knowledge and Offer Environment • Strong offer knowledge and sharp understanding of value propositions for market segments • Deep understanding of the key market segments, trends, competitive offer landscape 2. Understand and share Offer strategy with Business and Execute Marketing Plan • Develop and execute product positioning strategy at market segment level, based on Schneider electric’s product strengths and competition’s portfolio strengths • Arrive at focused plan about which markets to target and which markets NOT to target based on fact-based segment level analysis • Implement the Marketing Mix (Product, Place, Price, Promotion) and define all necessary key action to deploy offer strategy and growth action plans • Own pricing and profitability optimization of the offer portfolio • Manage and develop offer portfolio, deliver new offer launches, drive market share growth • Support the planning and execution of annual marketing & sales plan 3. Drive Offer Strategy Execution with Sales & Pre-Sales • Ensure “qualification” of right pipeline of pursuits along with pre-sales, sales, and channels • Proactively engage with sales teams to maximize end user saturation through application/architecture by visiting customers regularly • Develop channel competencies and volume through smart pricing and promotions • Engage with cross selling teams to increase market share in “sweet spots” identified in strategy • Engage Supply Chain team to ensure inventory management and delivery schedules 4. Marcom activities engagement for offer branding • Design marketing programs to engage key stakeholders – End Users, Specifiers, Contractors, Panel Builders, Distributors and System Integrators • Build a strong pull for offer portfolio through influencing specifiers • Align marketing program with offer launch roadmap 5. Stakeholder management • Close collaboration with global Offer marketing team to ensure roadmap evolution • Work with East Asia Zone for sharing market intelligence, success stories, business cases and multi-country initiatives We are looking forward to welcoming you in our team!