4/30 (USA_west coast) Senior Marketing Manager
- 巫比亞台灣有限公司
- 其他商品批發業
- 美西地區
- 經歷不拘
- 大學
Objectives: _Execute a comprehensive retail marketing strategy, incorporating promotional activities, targeted commercial tactics, gifting options, and both retail and customer-specific events. This should align with the overarching marketing strategy and calendar for the U.S. market to optimize synergy. _Design and implement innovative campaigns to support the introduction of new products and the promotion of existing core products, aiming to meet or surpass sales targets. _Continuously assess the impact of promotional activities and adjust strategies accordingly to enhance effectiveness. _Coordinate the local retail marketing calendar and oversee the execution of promotional programs across various retail channels, including physical stores, distribution partners, and online platforms. _Guarantee that pricing strategies, new product introductions, brand promotions, strategic initiatives, and other related materials are consistent with the brand's direction and strategic goals. _Manage the budget, planning, and execution of in-store promotions and events to bolster sales and enhance brand recognition. _Seek out and capitalize on new promotional channels and opportunities for collaborations with third parties to stimulate business growth. _Develop support strategies for marketing communications and devise forecasts for product and sample usage to meet marketing goals. _Oversee social media operations. Qualifications: _A minimum of five years of experience in retail marketing, preferably within multinational corporations in the Fashion/Retail or consumer goods industries. _A proven ability to build brand presence, work collaboratively, lead effectively, and a strong foundation in market analysis. _An energetic, creative, and proactive attitude with a commitment to excellence. _Solid business insight, a logical approach to problem-solving, and openness to new challenges. _Exceptional interpersonal abilities, creativity, and a keen eye for detail. _Proficiency in both English and Chinese languages is highly advantageous. _A bachelor's degree in Marketing, Business, or a related field is required. What We Provide: _Competitive compensation packages. _Comprehensive learning and leadership opportunities, including on-the-job training to ensure up-to-date skills and knowledge. _A commitment to career development, supporting your growth through various assignments and new experiences.