Communication (in Digital/Platform/Alliance)
◆IMC: creative brief, IMC plan
◆Marketing Material Production
．Digital/ Social media: brief to creative agency, review copy/graphic, post-tracking
．Leaflet production: brief, proposal, shooting support, print quality
．POSM: brief to internal designer, print quality review, Qty estimation
．PH website banner: brief to internal designer
．PH website system: system brief, test, go live check
．Tie-in voucher: brief to internal designer, print quality review
．Virtual store set up and management
◆Media
．Media plan: brief, agency proposal, cue, implementation, post-tracking
．Digital Media and social platform management
．PR/event: brief, event support, post-tracking
Consumer Insight, Competitors/Market monitor
◆Market / Competitor Monitor
◆FGD: brief, concept, screen, fieldwork, report
◆Consumer validation: brief, screen, quotation review based on contract or previous quotation, questionnaire, fieldwork, report
◆Call back survey: brief, call list, quotation review based on contract or previous quotation, questionnaire, fieldwork, report
Product Development & Promotion & Process Management
◆NPD/Promotion Proposal (national, tie-in), product quantity forecast, incentive scheme, cross-function shake-down, AC meeting, POS code application, store memo, internal marketing, periodically sales analysis (template design, data-mining, learning & next steps)
◆Product can be digital products or physical food innovations, both applicable
◆Weekly sales tracking
◆Process Management (central kitchen vs. OEM, FA channel management including listing and building virtual store with effective promotion planning)
Build gifting/home occasions (including sports, gaming, and drama) to increase CUO, customer usage occasion via exploring co-op opportunities or business platforms.
◆Identify co-op opportunities with sizable business impact
◆Set up KPI and track after execution
◆Strategically build partnership with 3rd parties if needed
