這個工作需要長期經營小動物產品在市場的發展(市場研究/評估產品潛力/上市/促銷/追蹤業績..),每年規劃及執行3~4場行銷活動,舉辦產品研討會,並協同業務拜訪全台獸醫院等,影響公司至少8千萬元的業績。
工作中最大的挑戰是運用獸醫師的臨床經驗,透過各種方式說服客戶,解決客戶問題;我們要用完整的產品訓練,建立業務團隊的產品信心,也要用內外科及適應症知識來比較競品,說服客戶使用維克產品,也需要協調物流在行銷活動中充分供貨,進行財務請款及行銷計畫評估等跨部門溝通。
公司的產品多元(涵蓋不同領域的藥品及營養保健品)、行銷管道多元(投放電視廣告、傳統行銷、數位行銷,且是外商中唯一直營電商)、交流多元(泰國亞洲行銷年會/全台獸醫師/法國總部及其他子公司),這些將成為您在這個領域的發展基礎。歡迎加入我們,在拯救更多生命的同時,能增加更多業績及獲利,也為動物健康領域多一份貢獻。
1.Join call key customers with sales team to promote VB’s products with professional approach.
2.Recommend and help define the marketing plan in line with the Group guidelines for each product range.
3.Prepare product training material and conduct product training on product characteristics and benefits for sales team.
4.Provide product trouble shooting and technical service for customers.
5.Follow-up the marketing plan implementation.
6.Collect market and competitors’ latest information to support registration of new product according to the strategic plan.
7.Assert effectiveness, discipline and professionalism at every stage of the marketing process.
Key Tasks
- Ensure sufficient technical and marketing tools for sales team to grow VB’s market share effectively.
- Visit customers with sales team and help establishing VB’s brand and manage long term relationship.
- Provide added value other than VB products for customers in competitive market.
- Assert effectiveness of the promotions implementation, securing that qualitative materials are provided in a timely manner and local promotions quality is controlled.
工作性質:
1.每月約有5-10天需陪同業務出差到全台各地動物醫院。
2.需頻繁接觸不同對象(獸醫師、業務、國外同事、直接面對消費者),包含在產品研討會上台簡報,同時面對10~30位獸醫師。
3.當業務被客戶拒絕時,需運用專業提供方法。
4.上下班及休息時間同一般上班族,有正常的家庭生活。