1. Greet and assist customers.
2. Respond to customer inquiries and complaints.
3. Direct and supervise employees engaged in sales, taking inventory, reconciling cash receipts, or performing services for customers.
4. Monitor sales activities to ensure that customers receive satisfactory service and quality goods.
5. Inventory stock and reorder when necessary.
6. Instruct staff on how to handle difficult or complicated sales.
7. Meet financial objectives by preparing an annual budget; scheduling expenditures; analyzing variances and initiating corrective actions.
8. Formulate pricing policies and accuracy.
9. Attend trade shows to identify new products and services.
10. Coach, counsel, recruit, train, and discipline employees.
11. Utilize information technology to record sales figures for data analysis.