博紳品牌顧問有限公司

博紳品牌顧問有限公司於2014年1月26日創立，我們是一家專注在企業品牌「影響力創造」與「價值落地」的品牌顧問公司。 博紳重視創新結合多元專家，在品牌總監余駿國Jason的帶領下，結合臨床心理師顧問、品牌策略顧問、品牌內化顧問、品牌視覺顧問、 品牌業務發展顧問，透過「品牌影響力公式」，以「人」為出發點，找出企業經營熱情、市場證據、創新觀點、獨特優勢， 已協助許多國際型企業與大型品牌發揮國際或市場影響力，並持續永續發展。 博紳10年來已經諮詢與輔導過數百家企業，尤其受大型知名企業與品牌喜歡，產業包含B2B與B2C領域， 涵蓋電子製造業、機器製造業、半導體製造業、生技醫藥業、食品製造業品牌、連鎖戶外服飾品牌、連鎖書店品牌， 項目包含製造業品轉型、品牌再造、品牌創新、品牌再定位、品牌企業識別規劃、連鎖店面體驗設計…等策略項目。 博紳更進一步賦能企業，透過各式課程與工作坊，協助品牌內部文化建立 (品牌內化)、雇主品牌建立、團隊品牌溝通力建立。 近年來，大型企業併購風氣盛行，也邀請博紳對併購後企業，進行文化與品牌重塑。 〈博紳協助品牌重塑到落地的重要客戶(部分)〉包含: 【美律實業】 (台灣上市公司，全球耳機聲學領導供應商，客戶包含Apple、Bose、Beats、B&O國際知名品牌，2024年營收超過440億台幣) 【明基材料 (BenQ Materials Corp.)】 (台灣上市公司，隸屬集團全球年營收超過250億美金明基集團) 【台林電通】 (台灣上市公司，半導體知名企業荷蘭商艾斯摩爾ASML供應商) 【乾杯燒肉集團】 (擁有乾杯、老乾杯、黑毛屋、和牛47、高木食堂…等品牌) 【歐都納戶外用品】 (台灣戶外用品連鎖品牌，全台有近50家直營分店) 【喜年來蛋捲】 (台灣40年知名蛋捲品牌) JBBC Brand Consulting Co., Ltd. was established on January 26, 2014. We are a brand consultancy dedicated to helping enterprises create brand influence and implement brand value. JBBC emphasizes innovation and interdisciplinary collaboration. Under the leadership of Brand Director Jason Yu, our team brings together professionals including clinical psychologists, brand strategists, brand internalization consultants, brand visual consultants, and business development consultants. Using our proprietary "Brand Influence Formula," we start with people, uncovering an enterprise's business passion, market validation, innovative perspectives, and unique advantages. We have helped numerous international corporations and large brands expand their market and global influence, while supporting their sustainable development. Over the past 10 years, JBBC has consulted and coached hundreds of companies, particularly favored by major well-known corporations and brands. Our service scope spans both B2B and B2C sectors, including industries such as electronic manufacturing, machinery, semiconductor, biotech and pharmaceuticals, food manufacturing, chain outdoor apparel brands, and chain bookstores. Our strategic services cover product transformation for manufacturers, brand revitalization, brand innovation, brand repositioning, corporate identity system planning, and chain store experience design, among others. JBBC further empowers companies through a variety of courses and workshops, assisting in the establishment of internal brand culture (brand internalization), employer branding, and brand communication capability. In recent years, as corporate mergers and acquisitions have become more prevalent, JBBC has also been invited to support post-M&A brand and cultural integration and transformation. Some of our key clients we have supported in brand transformation and implementation include: 【Merry Electronics Co., Ltd.】 (Taiwan-listed company, global leader in acoustic solutions for headphones, serving renowned clients such as Apple, Bose, Beats, and B&O. Revenue exceeded NT$44 billion in 2024.) 【BenQ Materials Corp.】 (Taiwan-listed company, part of the BenQ Group, which has a global annual revenue exceeding USD 25 billion. ) 【Tailyn Technologies, Inc. 】 (Taiwan-listed company, a key supplier to ASML, the renowned Dutch semiconductor company.) 【Kanpai Group】 (Taiwan well-known yakiniku company, with brands such as Kanpai Yakiniku, Kanpai Classic, kurogeya, Wagyu 47, and Takagi Wagyu Restaurant) 【ATUNAS Outdoor】 (Taiwanese outdoor equipment retail chain with nearly 50 directly operated stores across the island.) 【Serena Egg Rolls】 (Well-known Taiwanese egg roll brand establised more than 40 years.)