香港商聞綺台灣有限公司台灣分公司

Job Overview: We are seeking a dynamic and results-driven Marketing Manager to lead our marketing efforts in Taiwan. The ideal candidate will have a strong background in brand Marketing, trade Marketing, and digital marketing, experience from CRM and E-commerce would be a plus. This role requires a strategic thinker with a proven track record of driving brand growth, enhancing customer engagement, and optimizing marketing campaigns across multiple channels. Responsibilities: • Develop and implement integrated marketing toolkits, campaign frameworks, cross-market brand building initiatives to build brand awareness and strengthen market presence • Drive the planning and execution of local marketing campaigns in alignment with product launch timelines, including PR, social media, KOL, advertising, and on-ground activations • Manage and support regional projects in Taiwan market such as new product development, in-store activations, media strategy and consumer insights • Coordinate cross-functional and cross-border resources to drive ATL/BTL/digital marketing efforts and maximize campaign effectiveness • Manage and monitor marketing budget, ensuring efficient resource allocation • Partner with agencies and internal teams to implement online and offline campaigns in alignment with brand guidelines • Monitor industry trends, consumer insights and competitive activities and translate findings into concrete actions • Stakeholder management across internal cross-functional teams and external agency partners • Create marketing assets, including photography, videography, digital and print collaterals, and guest communication materials • Uphold brand consistency, ensuring alignment across all marketing assets, channels and customer touchpoints. Maintain information on owned and external channels, ensuring up-to-date content, and deploy website enhancements as needed • Lead content strategy and manage social media channels, including content ideation, creation and tracking, develop and manage advertising plans and creative development across digital platforms • Respond to public reviews and comments on key platforms • Work collaboratively and maintain effective communication with internal stakeholders, cross-functional teams, and external stakeholders • Ensure familiarity and compliance with brand guidelines, company processes and policies • Stay ahead of market trends and consumer insights, and implement marketing activations that elevate visibility and appeal

Responsibilities: 1. Manage corporate accounts/ develop new business with corporate clients 2. Target market by developing, implementing and executing sales action plans and strategies 3. Build and maintain effective business relationship with business partners 4. Coordinate and provide detailed information to department in order to ensure effective service to be delivered 5. Maintain knowledge of competitors activities and market trends and to make recommendations 6. Prepare sales review reports and other relevant sales report for senior management Candidate requirements: ■ Highly self-reliant and able to self-manage and achieve goals in a flexible work environment ■ Experience in F&B /Luxury Goods/ Hotel industry will be advantage ■ Have market analysis skills and the ability to develop customers ■ Have numerical concepts and be good at analysis ■ Well spoken of English & Mandarin ■ Good communication skills, patience and strong resistance to pressure