美商家樂氏行銷有限公司台灣分公司

• Prepare and agree the annual volume and investment plan for the brands managed. On an ongoing basis, monitor and review this plan to ensure performance vs. objectives and efficient use of resources to achieve the established goals. • Work with the internal counterpart (Innovation, factory, trade marketing, sales, supply chain and finance) and external agencies (creative, media, artwork, research…etc.) locally ensuring the most efficient use of investment through a variety of communication channels. • Work with Regional Innovation manager to get stage gate approval also prepare and execute Innovation launch plans in market. • Innovation pipeline plan development based on the deep understanding of local consumer insight, market dynamic and competition as well as sourcing sites’ portfolio menu card. • Initiate to propose the research and/or help execute local research projects as required. Key contact for on-going Nielsen market tracking. • Undertake brand analysis as requested as part of the annual planning cycle. • Work closely with Trade Marketing and Sales team in local market for Marketing Operation to ensure effective execution of actions at point of sale. • Continuously monitor brand performance and competitor activity, proactively reacting to changes and threats; be able to provide estimations and forecasting about volume and share. • Manage the day-to-day business processes for the brands to ensure effective and efficient business management (e.g. A&P budget management). • Respond to data requests from Area Marketing as required. • Ensuring clear direction given to cross functional team and all Talent Management Processes are followed. • Step change local trial & marketing plans on TW and HK cereal markets with better IEP and insights. • Lead local marketing activations development, implementation and post launch review. • This is contractor role with one year contract