SUBARU_台灣意美汽車股份有限公司

Position overview: - To lead the Subaru local Marketing team, bringing together strategic thinking and local nuances to deliver a bar none approach in marketing Subaru in-country. - Need to be equipped with in-depth holistic branding and marketing knowledge, i.e. to be able to identify where our brand’s position is currently and how to mitigate amongst the competitors and amplify our USP and gaining share of voice meanwhile. - Need to develop sound strategies, formulate media planning/review and oversee creative, above-the-line, below-the-line and on digital, - Need to ensure consistent outcomes to drive revenue growth, in all media. Need to drive overall Marketing Communications, Marketing Operations and Budget Planning to ensure timely planning and implementation of marketing plans to support growth of Subaru in country. These include: • Media buys on all above- the- line and below- the- line activities • Budget for events and ground activation, • Digital and activation - Ensuring direction set and work in conjunction with Events and Corporate Communications, and Regional Marketing to build brand equity and drive ROIs. - Required to review and develop / optimized SOP and guidelines for brand and marketing collaterals with regional Marketing team to ensure consistency and efficiency in the overall branding and marketing communication of Subaru in-country. - Need to be overall in charge of: - Planning of yearly A&P budget - To raise timely Marketing Fund Application to follow-through - To monitor and analyse and ensure costs optimization and efficiency based on cost per car - YTD of each quantitative targets based on cost per unit and rationalize the achievement level based on market situation - Dealer Marketing, and Events. - Marketing support for Website, newsletters Requirements: - Over 10 years of marketing experience, with understanding of the local creative and media landscape, media consumption patterns and habits and strong analytics background. - Proven leadership capability with agency experience and/or content experience an advantage. - Be able to work and lead teams in a high pressured, ROI driven environment. - Experience in the car industry and managing car brands is an advantage. - Driving license ( Entitle a company car to use. )

工作主要內容： 1.負責營業所業績目標之達成; 2.負責業務人員,業務助理之管理; 3.負責營業所日常作業之管理; 4.參與公司內部主管會議及提出報告; 5.主管交辦事項。 * 本職務配有SUBARU XV公務車 * 百萬年薪不是夢，歡迎有企圖心的你來挑戰

＊提供完整教育訓練，持續提升專業職能＊ 1.客戶入廠接待與提供服務資訊 2.進行例行性售後服務（如：產品狀況了解及提供最佳服務） 3.客戶維修追踪與顧客滿意度調查 4.車輛修復過程中的回報 備註：工作待遇為底薪+每月變動之獎金