美商艾比傑媒體行銷股份有限公司台灣分公司

An Account Manager / A Senior Account Manager has primary responsibility for the management of their accounts. You will focus on the accurate and timely delivery of creative work, ensuring commercial success for both client and agency. This is the ideal role for someone who is motivated and talented in building client relationships. Some responsibilities include, but are not limited to: Client Relationships • Build and maintain good client relationships • Participate actively in client calls and run and control client meetings e.g. take a central role in discussions on specific materials you are responsible for • Meet regularly with clients’ team to plan and progress account activity • Analyse clients’ marketing plans and advise accordingly • Gather, share and act upon feedback from the client on campaign work to build satisfaction, recognition of agency value and feed credentials/effectiveness award entries • Utilise your experience to respond to situations Strategy • Plan and conduct desktop and field market research • Develop an understanding of marketing strategies and tactics that will be appropriate and effective for your clients • Develop an understanding of why creative work has been developed and its relevance to a client’s strategy Creative • Develop ideas briefs, feeding in research / account / marketing knowledge • Brief creative teams in a simple, concise, yet inspiring manner, ensuring, at all times, that they are fully aware of the client’s requirements • Critique creative work and provide evidence-based opinions • Ensure that the creative output matches the client’s brief and Agency’s standards, as well being compliant with all the necessary legal and regulatory requirements • Present and sell tactical creative ideas and work to clients on accounts that you are managing on a day-to-day basis • Challenge client thinking when appropriate in line with campaign objectives and core creative idea/critique work in a constructive manner in line with the brief • Champion and demonstrate passion for the creative output

The Associate Planning Director will assist the Planning Director in developing and executing innovative and targeted marketing solutions across various media channels to achieve or exceed client objectives. Key Responsibilities & Duties 1. Client Management -Establish a partnership with clients by gaining a deep understanding of their business environment. -Provide business solutions through media strategies for assigned brands. -Fully manage accounts to ensure communication strategies and executions align with clients' business directions. -Implement key initiatives and business solutions based on clients' goals, business needs, and priorities. -Handle client requests appropriately (e.g., push back on unreasonable timelines, assess the value of ad hoc requests). -Take proactive ownership of assigned brands. -Maintain regular WIPs, discussions, and reviews to ensure effective workflows. -Continuously improve and uphold agency evaluation standards. -Develop and mentor high-performing team members as needed. 2. Business Partner Management -Maintain strong relationships with senior business partners (e.g., creative teams, media owners) to obtain the latest market insights and add value to brand objectives. -Conduct professional briefings to business partners on innovative strategies and ensure alignment with client objectives. -Establish clear partnership processes with business partners (e.g., defining rules of engagement). -Build rapport with senior business partners and ensure all communications are properly documented. -Secure the best value in all media buying and marketing negotiations. -Manage and resolve conflicts among executives and managers. 3. Research & Media Applications Proficiency -Guide and assist managers in troubleshooting media application tools. -Demonstrate proficiency in using advanced functions of media tools. -Leverage proprietary consumer insight tools or alternative data sources for in-depth analysis. -Be well-versed in the agency's media planning approach and methodologies. 4. Financial Management -Identify opportunities for organic business growth. -Adhere to financial policies and uphold integrity to avoid violations or potential fraud. -Assist team members in reconciling media payment variances for assigned brands. -Work closely with team members to ensure accurate and timely invoicing (e.g., regularly reviewing unbilled reports, resolving outstanding cases with Finance). -Address and resolve any aging payment issues. -Accurately forecast business performance for assigned accounts on a monthly and annual basis. 5. Industry Knowledge (Consumer, Business, or Brand Insights) -Demonstrate a strong understanding of and ability to forecast media, industry, and brand development trends. -Assess the strategic implications of media, industry, and brand trends, identifying opportunities and threats to the business in both the short and long term. 6. Investment Management -Optimize allocated investments or appropriately distribute resources based on media and brand requirements. - Provide investment recommendations to clients, ensuring budgets are aligned with desired objectives. -Supervise cost management across various media channels for assigned brands. -Master contract management (e.g., proposal, negotiation, tracking fulfillment, etc.). -Contribute to action plans in expenditure reports. -Reconcile all discrepancies in cost and investment reports.