台北市內湖區10年以上大學待遇面議
在這裏,您將有機會站在動物藥品產業的技術與行銷交叉點,擔任產品與行銷策略的領航者。這不僅是一份行銷的工作,而是一個整合「產品管理、產品技術支援、通路促銷、行銷規劃與品牌經營」五大職能的全方位挑戰,極具職涯成長潛力。
作為原廠子公司的一員,您將直接與法國總部連線,參與全球最新動物健康產品的導入與上市。您不只是翻譯文件,更是將國際最新臨床資料、技術報告,轉化為本地市場適用的訓練教材、業務銷售工具與客戶溝通資訊。您將成為最關鍵的「技術型行銷橋樑」,協助業務面對臨床專業度極高的獸醫師客戶群,有效降低臨床應用問題,提升產品採用率與客戶滿意度。
您將挑戰一個高度動態且需快速應變的行銷節奏:每年數次新產品上市、業務端每月彈性提出的促銷需求、通路活動的即時支援,及面對不同獸醫臨床問題所需的技術支援與文獻研讀。您的任務是在穩定品牌形象、維持產品價值的同時,靈活設計促案與市場活動,支持業務達成業績目標,並在行銷預算控管下追求最佳投資報酬率。
在這個職位上,將直接參與跨部門決策,與總經理、業務主管、供應鏈與法規團隊密切合作,快速累積國際溝通協調、跨部門整合、產品上市專案管理與市場經營決策的完整經驗。成功的您,將在第一年內帶領至少1-2項新產品成功上市,設計多檔高效促案、提升技術支援效能,並主導品牌在市場上的聲量擴張。
這份工作,適合具備策略思維、技術邏輯、彈性應變與跨部門溝通能力的行銷高手;更適合希望在動物健康領域成為「技術型商務領袖」的專業人才。若您正在尋找一個能大幅拓展專業廣度、累積國際產品管理實戰經驗,並在原廠架構下直通全球市場舞台的機會,這會是值得您投入的重要職涯舞台。
1. Marketing Calendar Management:
.Develop and maintain a comprehensive marketing calendar, ensuring all campaigns, product launches, and promotional activities are scheduled and executed effectively.
.Coordinate the launch of new products, such as Cortotic in Q2 2025, and oversee preparations for key marketing events, including the 2024 Domestic Customer Incentive Trip.
2. Strategic Marketing Planning:
.Define and propose multi-year marketing development plans, including product cost analyses, lifecycle management, and distribution channel optimization.
.Collaborate with the Sales Department to establish pricing strategies for new and existing products, including promotional policies.
.Plan and organize annual marketing activities, ensuring alignment with corporate objectives and optimizing resource management.
3. Market Intelligence & Competitive Analysis:
.Conduct in-depth market research to assess Virbac’s positioning, growth potential, and competitive landscape.
.Oversee the design and implementation of market research and technical studies to anticipate customer needs and market trends.
.Evaluate licensing and external growth opportunities, providing strategic recommendations to the management team.
.Ensure competitive intelligence is up-to-date and relevant, informing product portfolio decisions and market strategies.
4. Product Lifecycle Management & Sales Support:
.Oversee product lifecycle management, including planning for new product launches and managing existing products' performance in the market.
.Collaborate with the sales team to develop and implement go-to-market strategies, including pricing grids, discount strategies, and promotional offers.
.Provide technical service support, including product defect investigations and guidance for veterinarians and pet owners.
5. Marketing Expense Management:
.Develop and manage the marketing budget, ensuring that A&P expenses, trade marketing campaigns, and sponsorships are aligned with business goals.
.Monitor and evaluate the return on investment (ROI) of marketing activities, adjusting resource allocation as needed to maximize effectiveness.
6. Team Management & Development:
.Define the marketing team structure and organize resources in line with corporate strategy and operational needs.
.Set objectives, evaluate performance, and develop the skills of team members through targeted training and mentorship programs.
.Foster a motivated and cohesive team environment, ensuring that all members are aligned with project goals and company values.
7. Communication & External Relations:
.Develop and maintain a network of internal and external relationships to support marketing initiatives and enhance brand visibility.
.Organize and participate in events aimed at promoting products and the Virbac brand, including seminars, conferences, and expert meetings.
.Manage relationships with key opinion leaders (KOLs), coordinating speaker invitations and lecture topics to align with marketing goals.
8. Reporting & Forecasting:
.Prepare and present monthly marketing reports, including detailed performance analyses and digital marketing metrics.
.Participate in rolling sales forecasts, collaborating with sales, logistics, and marketing teams to ensure accurate projections and inventory management.