[MK] Digital Media Buyer 數位廣告優化師

工作職責 1.管理並執行各平台（TikTok、Meta、Google 等）的付費廣告投放。 2.針對 CTR、CPC、CPM、CVR、ROI 等數據進行廣告優化。 3.執行素材、受眾及出價策略的 A/B 測試以提升成效。 4.監控每日廣告預算使用情況，調整投放並確保達成績效目標。 5.與設計與行銷團隊協作，規劃廣告素材與投放策略。 6.撰寫廣告成效報告並提出優化建議。 加分條件 •具跨境電商或多國市場廣告投放經驗。 •熟悉 GA4、AppsFlyer、Adjust 等歸因追蹤工具。 •曾操作美容保養、小家電等品類廣告經驗。 Responsibilities 1.Manage and execute paid advertising campaigns across platforms (TikTok, Meta, Google, etc.). 2.Optimize campaigns for performance (CTR, CPC, CPM, CVR, ROI). 3.Conduct A/B testing on creatives, audiences, and bidding strategies to improve performance. 4.Monitor daily budget spending, adjust allocation, and ensure campaigns meet performance goals. 5.Work closely with creative and marketing teams to develop ad materials and campaign strategies. 6.Prepare performance reports and provide insights for campaign improvement. Nice to Have •Experience in cross-border e-commerce or multi-country advertising campaigns. •Knowledge of attribution tools (GA4, AppsFlyer, Adjust). •Familiar with beauty, skincare, or consumer electronics categories.