Marketing and Industry Collaboration Manager

KEY RESPONSIBILITIES • Market Strategy Management o Analyze regional market positioning and client needs and develop annual marketing plans. o Plan and execute regional market activities. o Innovate brand promotion strategies by integrating market trends and industry developments and develop new media communication strategies to expand brand outreach. o Utilize digital tools and social media platforms to build a comprehensive brand communication framework. • Driving Industrial Collaboration & Strategic Partnerships o Establish and maintain collaborative relationships with key electronics manufacturing enterprises (e.g., PCB, EMS, assembly), industry associations, and legal entities in Taiwan. o Monitor Taiwan's industry technology trends and demands, designing collaboration frameworks aligned with GEA's positioning (e.g., standards implementation, technology alignment, cross-organizational cooperation models). o Coordinate industry participation in GEA committees and standardization projects by providing guidance, resources, and procedural support. o Liaise with government agencies and institutions to integrate resources for industrial projects and standards implementation (e.g., Digital Transformation, Green Manufacturing, Smart. REQUIREMENTS • Education o Bachelor’s degree, preferably in Electronic Engineering, Enterprise Management, Marketing or International Business. • Experience o More than 10 years of experience in industrial cooperation, marketing or standard organization operation. Work experience in international standard organizations or industry associations is preferred. • Skills o Language Proficiency: Excellent written and verbal communication skills in both Chinese and English. o Market analysis ability: Be able to gain insights into demand through data analysis, such as user profiles and market trends, and develop precise product positioning and promotion strategies. o Strategic planning and execution capability: Analyze the technological trends in Taiwan's electronics industry and design cooperation strategies that align with GEA's positioning. Localize the execution of global strategies. o Communication and coordination skills: Proficient in building a multi-layered network of relationships between government, associations, and enterprises, and promoting cross unit joint projects. o Learning Ability: Skilled in learning, able to handle multiple tasks simultaneously, maintain focus and adapt to various challenges. • Travel requirements o Primarily domestic travel within Taiwan Region and attend industry events. o International: Occasional (regional/global HQ meetings) The Global Electronics Association considers education, experience, internal equity, and other qualifying criteria to determine starting payrates. In addition to compensation benefits, GEA offers a variety of health and welfare benefits, based on eligibility, including job status/hours worked each week. About Global Electronics Association The Global Electronics Association, formerly known as IPC, is the leading voice of the $6 trillion global electronics industry. Since 1957, we’ve supported the growth and success of more than 3,000 member companies across the electronics supply chain, from design and printed boards to advanced packaging, assembly, and testing. As a member-driven organization, we deliver internationally recognized standards, trusted certification programs, workforce education, market intelligence, and public policy advocacy to strengthen and advance the global electronics ecosystem. Our mission is to enable better electronics for a better world through smarter collaboration, resilient supply chains, and shared innovation. With global headquarters in Bannockburn, Illinois, the Global Electronics Association has operations in Belgium, China, Germany, India, Japan, Korea, Malaysia, Mexico, Taiwan, and the United States and a presence across dozens more countries to support its members.