資深行銷企劃專員/主任

1. 國際分子診斷市場分析、產業動態及意見領袖追蹤、未來發展趨勢及競爭者分析。 Analyze the international molecular diagnostics market, track industry trends and thought leaders, and assess future development trends and competitor activities. 2. 制定年度行銷企劃策略、品牌形象發展策略及年度預算編列。 Develop annual marketing and branding strategies, along with budget planning. 3. 國外參展提案/規劃/統籌/執行。 Propose, plan, coordinate, and execute participation in international exhibitions 4. 行銷管道經營及管理(官方網站、LinkedIn、社群媒體、搜尋引擎優化等)。 Manage and oversee marketing channels (official website, LinkedIn, social media, search engine optimization, etc.). 5. 行銷企劃案發想/規劃/執行，並分析活動效益。 Create, plan, and execute marketing campaigns and analyze the effectiveness. 6. 產品文宣、對外新聞稿及文案之製作。 Produce product literature, external press releases, and copywriting.