Marketing Director

We are looking for an experienced Marketing Director to lead our marketing team and drive strategic initiatives across B2B and B2C channels. The ideal candidate will have a strong background in advertising, digital marketing, and paid media operations, with hands-on experience in in-house ad buying and campaign management. This role requires a data-driven mindset, creative vision, and the ability to manage multi-channel campaigns to drive brand awareness, customer acquisition, and revenue growth. Additionally, this role will oversee public relations (PR) efforts to enhance brand reputation and media presence. Key Responsibilities: Marketing Strategy & Execution: Develop and execute integrated marketing strategies to achieve business objectives across B2B and B2C markets. In-House Advertising & Media Buying: Plan, execute, and optimize paid media campaigns internally, including social media, search, display, and programmatic advertising. Performance Marketing: Directly manage advertising platforms such as Google Ads, Meta (Facebook & Instagram) Ads, LinkedIn, and programmatic networks to drive conversions and optimize ROAS. Brand Management: Strengthen brand positioning and messaging across all channels. Public Relations & Communications: Develop and execute PR strategies, manage media relations, and enhance brand visibility through press releases, interviews, and strategic partnerships. Cross-functional Collaboration: Partner with Sales, Product, and Customer Success teams to support go-to-market strategies and lead generation efforts. Budget & ROI Management: Manage the marketing budget effectively, track key metrics, and provide insights to optimize marketing spend. Team Leadership: Lead and mentor a marketing team of approximately 10 people, ensuring alignment with business objectives and fostering professional growth.