台灣總部 - Pizza Hut (Asst.)Brand Manager, Value

【請至：https://jrg.avature.net/en_US/careers/JobDetail/Pizza-Hut-Marketing-Brand-Manager-ABM-Everyday/1861 投遞履歷，我們將以這邊收到的履歷為主】 Job purpose This position is in charge of PH value proposition to build strong PH value perception against competitors. In addition to current single pizza value strategy, this position also needs to propose PH value 2.0 strategy to drive sustainable growth and expand value product platform to other product lines. Key responsibilities and % of time spent on each 50% Develop and implement PH value 2.0 strategy for everyday occasions and fight against competitors to achieve sales & PATAM target and enhance PH value brand equity New Product Development and implementation: NPD, promotional proposals based upon financial analysis, and post-tracking evaluation ATL/BTL development and implementation: Digital, CRM, PR, leaflet, in-store POSM, etc. Conduct promotional proposals based upon financial analysis Research development and implementation 30% Manage and supervise agency in delivering insightful communication and strategic input quality and influence consumer perception for business/brand building Weekly media performance tracking to optimize CPM, CPE, ROAS Weekly sales tracking to ensure business is on track and propose emergency plan to enhance sales if needed 20% Control A&P spending within budget Assist marketing manager on regular meeting/report preparation Ad-hoc tasks