台灣總部 - KFC Marketing Assistant Brand Manager, Boneless (企劃部副理, 無骨炸雞)

【請至：https://jrg.avature.net/zh_CN/careers/JobDetail/KFC-Marketing-Assistant-Brand-Manager/1868，我們將以這邊收到的履歷為主】 Drive the growth of KFC’s chicken new platform—including Boneless Chicken and Folicious—by leading new product development (NPD), product lifecycle management, integrated marketing communications (IMC), and research. This role also manages external agencies and cross-functional collaboration to meet brand and business objectives. 【Portfolio Strategy & Product Management】 • Develop and execute the overall Boneless Chicken category strategy to strengthen brand equity and deliver sales and margin targets. • Manage the full product portfolio, covering pricing, promotional planning, and pre/post-campaign performance tracking. • Partner with commercial marketing, digital operations, and CRM teams to optimize menu positioning and drive product visibility across owned channels. 【NPD Execution & IMC Campaigns】 • Lead end-to-end new product development in collaboration with cross-functional teams including R&D, Supply Chain, Operations, and Finance. • Coordinate with creative and media agencies to develop and execute IMC plans (ATL + BTL), including post-launch tracking and evaluation. • Design and implement marketing programs and promotional schemes, ensuring seamless execution and performance monitoring. 【Business Monitoring & Administrative Support】 • Conduct weekly sales and media reviews to track performance and inform decision-making. • Oversee ad-hoc and ongoing research projects, including brand health checks and consumer insight studies. • Manage A&P budget and spending efficiency. • Support the Marketing Manager in preparing key reports, presentations, and meetings.