[MK] Advertising Data Analyst 廣告數據分析師

工作職責 1.收集、清理並分析各廣告平台（如 TikTok、Meta、Google）的投放數據。 2.建立數據看板與定期報告，追蹤並監測 CTR、CPC、CPM、CVR、ROI、留存率等關鍵指標。 3.與行銷與廣告投放團隊緊密合作，提供具體可行的洞察，支持廣告優化。 4.進行 A/B 測試數據分析，評估不同素材、受眾及出價策略的效果。 5.識別廣告表現中的趨勢、機會與風險，並提出改善建議。 6.透過 ROI 與成本分析，協助制定廣告預算分配。 7.持續關注數位行銷趨勢、廣告科技工具與數據分析方法。 Responsibilities 1.Collect, clean, and analyze advertising campaign data across platforms (e.g., TikTok, Meta, Google). 2.Build dashboards and regular reports to track performance metrics such as CTR, CPC, CPM, CVR, ROI, and retention. 3.Work closely with the marketing and media buying teams to provide actionable insights for campaign optimization. 4.Conduct A/B testing analysis to evaluate creatives, audiences, and bidding strategies. 5.Identify trends, opportunities, and risks in campaign performance, providing recommendations for improvement. 6.Support budget allocation decisions through ROI and cost analysis. 7.Stay updated with digital marketing trends, ad-tech tools, and data analysis methodologies.