Brand manager品牌經理_Caltrate (派駐知名外商藥廠 Haleon)

品牌經理_挺立 (派駐知名外商藥廠 Haleon) This role will provide YOU the opportunity to lead key activities to progress YOUR career. These responsibilities include some of the following: ■ In charge of one of key brand, Caltrate, projects and support cross-brand projects. ■ Develop, adapt, and refine strategic direction for brand, grounded in consumer and customer insights. ■ Lead the development of annual market activation planning, demonstrating strong leadership of brand centric cross-functional teams ■ Accountable for the delivery of annual brand Profit & Loss (P&L), including sales and profit results, and actively manage budget items ■ Manage brand equity through working with area team for asset development and local activation. ■ Drive innovation from ideation to execution based on consumer insights and market dynamics. ■ Manage agency and cross-functional relationships at both local and area levels to deliver breakthrough results, ensuring that the region’s needs are addressed within the global matrix ■ Drive superior execution of programs and plans to bring the brand strategies to life, including for media, creative development, and digital programs. ■ Collaborate with the sales team to drive strong customer engagement and in-store support. ■ Drive accountability, tracking results on key brand and programs, recommending course correction as necessary based on performance versus Key Performance Indicators