Minimum qualifications:
• Bachelor's degree or equivalent practical experience.
• 5 years of experience working with digital media or digital marketing/advertising solutions, implementing and measuring digital advertising campaigns, and providing client solutions.
• Experience using analytics to solve product or business problems (e.g., SQL), querying databases or statistical analysis.
• Ability to communicate in English and Mandarin fluently to support client relationship management in this region.
Preferred qualifications:
• Experience optimizing and troubleshooting products or services.
• Experience delivering insights from multiple data sources through executive communications and presentations.
• Knowledge of Google’s advertising solutions or similar digital advertising campaigns and platforms to proactively identify and recommend creative ways to improve on solutions to advertisers.
• Familiarity with offline media, brand lift, marketing measurement and attribution techniques (e.g., offline measurement, MMM, MTA, attribution) and Google advertising products (e.g., Google Ads, Google Analytics, Google Marketing Platform, etc.).
• Ability to work with cross-functional teams.
• Excellent written/verbal communication skills.
About the job
gTech Ads is responsible for all support and media and technical services for customers big and small across our entire Ad products stack. We help our customers get the most out of our Ad and Publisher products and guide them when they need help. We provide a range of services from enabling better self help and in-product support, to providing better support through interactions, setting up accounts and implementing ad campaigns, and providing media solutions for customers business and marketing needs and providing complex technical and measurement solutions along with consultative support for our large customers. These solutions range from bespoke and customized ones for our customers to scalable support for millions of customers worldwide. Based on the evolving needs of our ads customers, we partner with Sales, Product and Engineering teams within Google to develop better solutions, tools, and services to improve our products and enhance our client experience. As a cross-functional and global team, we ensure our customers get the best return on investment with Google and we remain a trusted partner. Google creates products and services that make the world a better place, and gTech’s role is to help bring them to life. Our teams of trusted advisors support customers globally. Our solutions are rooted in our technical skill, product expertise, and a thorough understanding of our customers’ complex needs. Whether the answer is a bespoke solution to solve a unique problem, or a new tool that can scale across Google, everything we do aims to ensure our customers benefit from the full potential of Google products.
To learn more about gTech, check out our video .
Responsibilities
• Build in-depth knowledge about digital marketing/advertising, Google products, participant offerings, and Industry vertical and stay current in the advertising environment and engaged landscape through required training and other resources.
• Create growth plans for large advertisers through collaboration with industry managers from in-market cross-functional teams with minimal guidance.
• Create and support multi-product solution promotions and collaborate with in-market business teams to create a growth strategy for potential advertisers with minimal guidance.
• Draw interpretable insights from data analysis, provide data-driven tactical recommendations to customers, partner teams, and leadership based on analysis to influence and drive change across teams.