「Marketing Executive (US/EU)(資深品牌/產品行銷企劃)」的相似工作

This vacancy is open for talent pool collection. We will contact you if we have proper vacancies that fit with your profile. Job Mission Represent manufacturing and act as gatekeeper from manufacturing to D&E function Add value in overall manufacturing processes such as forming, machining, joining, and assembling Job Description Contribute to the solution of faults and takes the necessary initiatives and practical decisions to ensure zero repeat Identify gaps and drive assigned process improvement projects and successful delivery Initiate and drive new procedure changes and projects Develop and maintain networks across several functional stakeholders Prioritize works and projects based on business situation Transfer knowledge and train colleagues on existing and newly introduced products Education Master degree in technical domain (e.g. electrical engineering, mechanical engineering, mechatronics) Experience 3-5 years working experience in design engineering Personal skills Show responsibility for the result of work Show proactive attitude and willing to take initiative Drive for continuous improvement Able to think outside of standard processes Able to work independently Able to co-work with different functional stakeholders Able to demonstrate leadership skills Able to work in a multi-disciplinary team within a high tech(proto) environment Able to think and act within general policies across department levels Diversity and inclusion ASML is an Equal Opportunity Employer that values and respects the importance of a diverse and inclusive workforce. It is the policy of the company to recruit, hire, train and promote persons in all job titles without regard to race, color, religion, sex, age, national origin, veteran status, disability, sexual orientation, or gender identity. We recognize that diversity and inclusion is a driving force in the success of our company. Need to know more about applying for a job at ASML? Read our frequently asked questions.

職位概述 本職位負責歐萊德品牌溝通中心，整合行銷企劃、產品企劃與多媒體創意三大部門，制定並執行品牌行銷策略，透過數據導向與 AI 應用提升品牌影響力，強化國際市場競爭力。 主要職責 一、品牌行銷與策略規劃 • 制定年度與中長期品牌溝通策略，涵蓋國內外市場。 • 以永續美妝領導品牌定位，規劃品牌故事、核心訊息與行銷主軸。 • 將 ESG、永續發展與設計美學融入品牌行銷計畫。 二、整合管理三大部門 • 行銷企劃部門：規劃整合行銷活動 • 產品企劃部門：管理產品定位、市場分析與上市策略，確保產品與品牌定位一致。 • 多媒體部門：溝通影像、平面、數位內容創作，維持品牌美學水準。 三、AI 與數據應用 • 建立 AI 輔助內容機制，提高行銷效率與精準度。 • 監控品牌數據指標（曝光、互動、轉換率、品牌認知度）並提出優化方案。 四、跨部門協作與外部溝通 • 與業務、研發、永續、國際部門協作，確保行銷與品牌發展一致。 • 建立並維護與媒體、合作夥伴、顧客之關係，提升品牌影響力。 任職資格 • 8年以上品牌行銷經驗，至少3年以上管理經驗，具國際市場行銷經歷尤佳。 • 精通品牌策略規劃與整合行銷，具備成功案例（尤其在永續、美妝、設計相關領域）。 • 熟悉數位行銷工具、AI 行銷應用與數據分析，能將創新科技導入策略管理。 • 優秀的領導力與跨部門協調能力，能激勵團隊創造高效成果。 • 中英文溝通能力佳，能進行國際合作與簡報。 加分條件 • 曾任職於國際品牌行銷、策略管理職務。

請透過本公司官網正式提交您的職務申請，我們期待您的加入！ https://columbiasportswearcompany.wd5.myworkdayjobs.com/Columbia_Career_Site/job/Taipei-City-Taipei-City-Taiwan-Region/Product-Compliance-Manager_R-016887 =========================== Product Compliance Program Manager is responsible for managing Product Compliance, Chemical management program including RSL/MRSL management and wastewater management, leading company wastewater and product safety compliance standards throughout the global manufacturing base, with the goal to meet customer requirements, reduce/eliminate risk to workers and consumers, the environment, the company and brands. 【Product Compliance Program Development and Deployment 】 • Manage corporate Restricted Substance List (RSL) policy implementation and product compliance failure remediation with vendors partners and internal business partners, supplier product compliance tracking and reporting. • Manage corporate Chemical Management Policy deployment, aligning with industrial practice and meet the requirement. • Support research on sustainable chemistries or green chemistry alternative if require • Develop branded fiber process to ensure the brands meet global labelling regulation and requirements • Develop global labelling manual and work with internal stakeholders to create standard operation process • Support claims validation for wholesale account requests • Track Wastewater global regulation and industrial standard, meeting country regulation and align with industrial practices. • Lead the remediation if any Wastewater compliance failure, find out the root cause by partnering with vendors, provide leadership and make recommendation to minimize the business impact. • Assess international market program requirements and establish future process to support business growth • Advance Global Product Compliance Team goals and objectives through additional projects and cross-functional support as needed 【Supply Chain Product Compliance and Wastewater Management Performance Assessment】 • Execute the Chemical and Wastewater Management assessment tools (Higg FEM) to supply chain, driving the completion and verification rate improvement to give visibility of supply chain performance. • Manage and track factory KPI to measure compliance performance including wastewater discharge permit and support the integration with material sourcing system. • Conduct onsite factory audits for chemical management, RSL and wastewater compliance when necessary. 【Supply Chain Engagement, Training and Improvement】 • Identify and analyse the performance gap of supply chain to develop required training program, collaborating with manufacturing partners including liaison office material team and production. Provide recommendation to solve vendor's challenge during the program implementation. • Engage internal and external stakeholders building relationship with the company manufacturing partners and the industry including testing service providers, GIZ fabric and other brands • Lead vendor meeting to communicate vendor performance and make recommendation of score card improvement. • Communicate and deliver technical RSL and Wastewater training to internal and external stakeholders, acting as technical center to business partners for product compliance and wastewater requirement. • On-boarding the new hire from liaison offices and new vendors, introducing of company compliance policy and process • Manage capacity building programs by collaborating with business partner and service providers, including stakeholders' engagement, program status tracking, make recommendation of improvement, negotiate with vendors or manufacturing partners to adopt required change. This job description is not meant to be an all-inclusive list of duties and responsibilities, but constitutes a general definition of the position's scope and function in the company.

【金融事業群 - 海外美股事業】 - 過去好幾十年CMoney致在提供最合適的金融投資理財工具給予全台受眾！終於在2024年底出海，並於2025年成功擴展至海外市場，開始進行相關產品的開發。 - 以「金融」作為主力產品，將觸角延展至歐美國家，並複製在台灣成功的B2B2C商業模式，主打與「歐美國家知名的財經KOL」合作，並且銷售給海外用戶。成功於2025 Q1開市陸續簽下數十位海外知名的金融KOL，並從無到有客製化開發App/Web/SaaS產品。 【工作內容】 - 我們尋找一位兼具整合行銷企劃力與內容商業化推進力的資深夥伴，加入團隊，一同打造面向全球中文投資者的優質知識產品與內容平台。 - 你將負責與潛力美股創作者/KOL協作，獨立主導課程、社群、作者APP等內容型產品的行銷與營運規劃，透過策略設計、專案執行與跨部門整合推進，實際帶動產品變現與用戶增長。 1. 整合行銷與商業化規劃：獨立規劃行銷策略與執行計畫，涵蓋課程上市、預購轉換、會員社群、直播活動、APP規劃上線等；能將產品目標拆解為行動方案，整合資源推進至成果落地。 2. 內容專案推進與跨部門協作：與影音、產品、投放、設計等團隊緊密合作，協調時程與資源，確保每一個專案節點按時高品質完成。 3. 創作者關係與品牌協作管理：與潛力創作者建立良好關係，提供策略引導與資源規劃，協助其打造具商業價值與長期品牌發展潛力的內容產品。 4. 用戶與數據洞察：結合使用者行為與行銷成效數據，提出優化與成長建議，持續調整策略達成KPI（轉換率、銷售額、LTV等指標）。 【基本條件】 1. 具備內容行銷/數位產品營運/企劃運營經驗，可獨立規劃產品上市行銷計畫並帶動商業成果。 2. 熟悉內容商品，包含課程、社群、直播、APP等的變現流程與策略設計，理解轉換、留存、用戶價值等核心指標。 3. 具備優秀的跨部門溝通能力與專案管理力，能協調影音、產品、投手與設計團隊共創高品質內容產品。 4. 能用數據說話與調整策略，掌握基本數據分析概念，理解GA/活動指標/用戶行為報表等工具與流程。 【加分條件】 1. 曾與YouTuber/KOL/講師合作並推動過完整課程或直播變現專案。 2. 熟悉北美華人或全球中文投資社群的內容消費行為，有美股相關行銷專案經驗。 3. 有數位訂閱制、SaaS或內容平台（如 Hahow、Pressplay、SAT. Knowledge、Teachable、Kajabi）行銷/商業營運背景。 4. 有Facebook廣告/YouTube廣告/LINE社群經營等任一通路操作經驗者尤佳。 5. 英文書信與口頭溝通流利，能與海外創作者進行專案合作與策略推進。

[職務內容] 1、針對品牌政策與推動之計畫，企劃所需宣傳素材(平面&影片)及製作，推動品牌各項宣 傳運用，分析相關運用成效。 2、針對能提升品牌注目度與宣傳度的管道與多媒體。 3、進行市場情報蒐集與分析、執行、找尋廠商合作。 4、主管交辦事項。 [履歷投遞配合事項] 1、附清楚正面之正式照片並檢附完整自傳以及作品連結，上述資料若未完整，恕不列入考量。 2、請確認履歷內容已更新至最新版本後投遞。 3、初步須審查履歷，若未合格者恕無另行通知，請勿重複投遞履歷。 4、面試需準備資料： (1) 平面與影片作品各一，題材不限，若有接近無印品牌風格之內容更佳。 (2) 社群平台(FB、IG、YouTube、LINE官方帳號)或廣告媒體等影像規劃設計製作實際案例 與成效。

行銷企劃專員 Marketing Specialist 公司簡介 我們是一家專業數位資訊媒體與行銷科技平台，致力於協助品牌在數位時代中提升市場影響力，透過整合行銷、內容創造、廣告投放與社群經營，協助客戶拓展台灣及海外市場。 工作內容 • 品牌企劃與內容行銷：依據不同品牌及產品需求，發想並執行行銷企劃，包含文章撰寫、數位內容規劃與推廣。 • KOL/KOC 經營：開發並管理 KOL/KOC 資源，規劃合作模式與成效追蹤，推動產品推廣與銷售。 • 跨境品牌推廣：協助海外品牌（特別是香港品牌）進入台灣市場，規劃並執行在地化推廣策略。 • 廣告與數據分析：熟悉 SEO/SEM、Meta Ads 等廣告投放，並定期進行流量與轉換分析，提出優化建議。 • 實體活動規劃：協助規劃與執行行銷活動，與其他線下推廣專案。 • AI 輔助行銷：善用各類 AI 應用工具（如內容生成、數據分析、趨勢洞察）提升工作效率與創意。 • 團隊合作：配合其他業務部門，支援其他行銷相關專案與跨部門需求。 任職資格 • 大學以上學歷，行銷、傳播、廣告、媒體或相關科系尤佳。 • 具 1–3 年以上數位行銷或品牌企劃經驗。 • 熟悉社群平台（Facebook、Instagram、YouTube、Threads 等）操作與經營。 • 具備電商平台（如 Shopline、淘寶、Momo）行銷或運營經驗佳。 • 具備良好的文案能力、溝通能力與專案執行力。 • 熟悉 Microsoft Office、Google Workspace 及常用設計工具（Canva、Photoshop 等）。 • 對數位媒體、品牌推廣及新科技應用具高度熱誠。 • 具備 AI 工具應用經驗（如 ChatGPT、AI 圖像生成、AI 數據分析）者佳。 加分條件 • 有規劃與執行大型活動或品牌專案的經驗。 • 熟悉 SEO/SEM 與廣告投放操作（Google Ads、Meta Ads）。 • 具備 KOL/KOC 合作資源與操作經驗。 • 有海外品牌本地化推廣經驗者尤佳。

We are looking for a talented assistant integrated marketing manager to be based in Taipei who will take full responsibility of marketing campaign, supplier co-op marketing, leads generation and sales enablement in Taiwan. Our ideal candidate is a creative marketing professional. You will be responsible for various campaigns in Taiwan to deliver world class marketing experience, aligned to the business strategy as part of the integrated customer decision journey whilst delivering robust ROI, driving full pre-during-post activity at a strategic level and in complex, multi-language, multi-cultural environment. In this role, you will work closely with the Taiwan Sales head, supplier marketing head and our digital marketing team. Managing agency relationships in region and deploying resources for your region as required, is also part of your role. Ultimately, you should be able to expand our company's footprint and brand awareness. Responsibilities: 1. Support business development in Taiwan region. 2. Plan and organize integrated marketing campaigns for business units including apply various paid media promotion, social media tactics in creating brand awareness and generating inbound traffic that strengthens company’s presence. 3. Collaborate with internal stakeholders, and/or suppliers to effectively define, develop and execute marketing strategies. 4. Monitor and ensure the marketing campaign is implemented effectively, consistently, and tied with the established guidelines and budgets. 5. Organize and execute regional corporate/ marketing events across Taiwan; Explore more partnership opportunities with external vertical, commerce players. Identifies and cultivates key relationships with applicable influencers. 6. Negotiates with suppliers to obtain Marketing Development Funds (MDF) for assigned brand and manages MDF budgets to maximize Return on Investment (ROI). 7. Spot new marketing opportunities for company and carry out marketing initiatives. 8. Other duties as assigned.

職位概述： 負責整合行銷策略與高端活動企劃，強化李奧國際在全球資本市場及奢華生活領域的品牌影響力。此職位需具備國際視野、熟悉高資產客戶市場，並能規劃尊榮體驗活動，精準傳遞品牌願景：打造全方位頂級生活品味。 主要職責： 1. 規劃年度行銷預算並執行整合行銷與公關策略，提升品牌在財經、奢華、醫療、藝術等媒體之能見度 2.建立並維繫國內外媒體與產業關係，撰寫新聞稿、媒體包、發言稿，並負責危機應變與輿情監測 3.主導大型活動專案，包括上市記者會、國際財經/醫療論壇、富豪專屬體驗（遊艇、藝術、時尚沙龍）、家族辦公室高峰會等 4.負責活動場地選擇、議程流程、視覺設計、現場體驗與預算控管，確保活動呈現符合品牌調性（尊榮、創新、品味） 5.經營 HNW/UHNW 客戶，規劃頂級客製化體驗，並拓展跨界合作（精品品牌、藝術機構、醫療機構、私人銀行、公關公司等） 6.代表品牌參與國內外媒體與產業盛會，提升企業在國際舞台的能見度 7.跨部門溝通與協作，整合公司內外資源，推動行銷專案順利落地 8.其他主管交辦事項 加分條件： 1.傳播、行銷、公關、新聞等相關科系，大學以上學歷 2.熟悉資本市場與 IPO 傳播節奏者尤佳 3.曾任職於精品、奢華品牌、醫療、藝文或高端地產產業 4.具洞察高端客戶需求並營造尊榮體驗的能力 5.抗壓性高，具使命感與團隊合作精神 6.五年以上高端公關或活動企劃經驗

1、新品上市行銷活動規劃與執行(上市前置作業/媒體/社群/異業合作...)。 2、社群經營 (IG / Threads / FB / YT / TikTok / 小紅書）主題企劃、文字撰寫與排程。 3、與設計師協作短影片腳本與拍攝情境發想。 4、口碑行銷提案規劃，安排網紅KOL曝光，操作品牌聲量。 5、管理行銷預算，在行銷方案上進行預算分配。 6、有能力進行網路行銷計劃，並制定相關宣傳規劃、異業合作與執行。 7、行銷數據整理(GA分析/shopline RFIM) 、活動成效追蹤與成效報表製作。 8、品牌活動規劃與執行（直播 / O2O / OMO活動）並分析結果，監控行銷活動的投資回報率（ROI）。 9、CRM規劃能力，進行會員活動規劃與執行(APP/LINE@/門市)。 10、主管交辦事項。 必要條件: 對美妝保養、行銷、社群經營有興趣與熱情～ 具備清晰溝通表達與文字能力～ 喜歡創意發想，能與內部或外部團隊討論合作～ 熟悉 IG / Threads / FB / YT 等社群使用習慣～ ※請攜帶過往專案作品（需有數據）或結案報告前來應試，謝謝。

1. 從事各式有助於品牌形象與媒體知名度推廣、包含數位與實體之活動企劃提案、執行、結案等工作。 2.撰寫行銷企劃書，協助實體暨網路活動之企劃與執行、及影音內容產製 3.廣宣執行與深入分析/優化、關鍵字廣告自操及優化。 4.具Facebook、IG、LINE、YOUTUBE等社群與平台操作能力，熟悉網路活動策畫與執行流程與網路數據分析。

1.Developing marketing strategy on both local and global markets, in line with company objectives. 2.Public Relations management and execution . 3.Execute, manage and coordinate marketing campaigns for each event. 4.Sponsorship procurement, activation, and rights management. 5.Overseeing the company's marketing budget and also project marketing expenditure. 6.Overseeing creation and publication of all marketing material in line with marketing plans. 7.Overall responsibility for brand management and startup identity. 8.Monitor and report on effectiveness of marketing communications. 9.Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives. 10.Analyzing potential strategic partner relationships for company marketing. 11.Travel overseas to help with onsite production to ensure flawless execution of marketing campaigns and events. 12.1對品牌的近中遠期的產品與服務的開發與規劃。12.2負責主導品牌推廣，實體及網路平台上線行銷規劃。12.3.對品牌行銷推廣、廣告媒體、策略包裝。12.4.對數字有高度敏感度，善長從數據洞察分析問題。12.5.具備良好溝通能力與美感。12.6.熟悉行動數位媒體廣告市場，部落客關係開發維持，展覽活動規劃，通路活動策劃。12.7.熟悉連鎖資訊通路，蘋果通路，校園活動及研討會規劃開發。 13.負責管理並帶領4-5位行銷部同仁

【關於富果】 富果平台是一款專為投資人量身打造的投資工具，協助用戶做出更明智、更有效率的投資決策。我們深信，好的決策來自於對市場的深度理解與精準洞察，因此富果平台整合了豐富的市場資訊以及直觀的視覺化介面，讓投資人無論是進行個股研究、產業分析，或是追蹤市場趨勢，都能事半功倍。 富果團隊組織平坦，發展機會多，團隊和主管都鼓勵大量討論及溝通，一起推動「為什麼」做，而不是「做什麼」的協作文化。希望你是一個對金融投資領域有熱情、勇於挑戰現狀、且樂於與夥伴一起解決問題的人。 歡迎一起加入富果，與我們一起動手打造新世代的投資服務 ➤ https://www.fugle.tw/ 【職缺描述】 我們正在尋找一位充滿熱情與策略思維的行銷經理，能提出具備中長期思維的行銷策略，透過全通路行銷企劃與跨部門協作，一同推動品牌深化、提升用戶成長，並實現重要的商業目標，協助富果平台的成長。 1. 基於市場與數據洞察以及對商業目標的理解，制定具中長期思維的行銷策略與用戶成長計畫。 2. 能有效規劃與管理專案預算，精準分配各行銷通路的成本，並密切監控預算執行與成效。 3. 能與事業、產品及外部合作夥伴密切協作，規劃並執行全通路行銷企劃以達成商業目標。 4. 能深度理解用戶認知與決策旅程，設計出具備高轉換率的行銷接觸點與轉換機制，並能設計對應的數據持續追蹤旅程轉換成效並進行優化。 5. 負責公共關係溝通與對外危機處理，以維護公司聲譽。 6. 負責品牌策略的優化，協助推廣富果平台在台灣新世代投資人心中的明確定位。 7. 負責行銷團隊的人員管理、培育與工作流程優化，以持續提升團隊的協作效率與成長動能。 【職務需求】 我們希望你具備以下經驗與能力： 1. 具備 5 年以上數位行銷領域相關經驗。 2. 能運用策略思維與理解用戶旅程，提出具備創新性且高度可行的行銷解決方案。 3. 能有效運用成效分析工具（如 GA、Mixpanel 等），提出有效的數據洞察。 4. 能獨立規劃並執行大型行銷專案，並有良好的專案管理能力。 5. 具備良好的跨部門溝通協調能力，能有效整合資源，推動專案進展。 加分條件： 1. 有投資、金融科技（Fintech）或交易平台相關產品的行銷經驗者加分。 2. 具備 mentor / 團隊管理的相關經驗者加分。

Job Summary This role is responsible for managing consumer service inquiries and ensuring timely, accurate, and professional responses to uphold customer satisfaction and brand reputation. In addition, the role supports the implementation of trade marketing initiatives across various retail channels, contributing to the overall brand experience both online and offline. The position also offers cross-functional marketing support, including influencer coordination and digital asset production. Main Responsibilities 1. Customer Service Operations (40%) - Manage a wide range of customer inquiries across pre-sales, transactions, and post-sales support, including product information, membership services, partnership requests, and corporate orders. - Provide clear and accurate assistance on product usage, after-sales support, returns, and exchanges. - Deliver accurate and helpful information on current promotions, marketing campaigns, and brand announcements. - Ensure a high standard of communication quality that aligns with brand’s tone, value, and service standard. - Identify and escalate complex or sensitive cases to the appropriate departments and CRM Manager for timely and effective resolution. 2. Trade Marketing Planning and Execution(30%) - Support the execution of retail campaigns in collaboration with the Communication Manager, including the development of visual assets and marketing materials. - Assist in the ideation and implementation of in-store marketing activations, including coordination with vendors, stores, and external partners. - Manage logistics related to product displays and marketing collateral, including packing and shipping. - Provide on-site assistance during key marketing events and retail activations. 3. Cross-functional Marketing Support (30%) - Coordinate with KOLs/KOCs for content collaboration and maintain ongoing communication to ensure timely deliverables. - Assist in the creation of digital marketing assets such as EDMs, social media posts, and Line push contents, including copywriting and basic design adaptation. - Conduct CRM-related data extraction and support segmentation tasks when needed. 4. Additional Responsibilities - Daily interaction with Retail team/Marketing team. - Liaise with IT, Finance, and Consumer Service departments. - Conduct market research, monitor competitors’ move and collect consumer insight - Develop initiatives to achieve sales targets in line with the marketing calendar. - Manage customer service processes, KPI reports, and improvement actions to enhance customer journey. - Undertake special projects assigned by the Marketing lead.

【主要職責】 ｜具備1-3年以上數位廣告操作與策略規劃經驗，能獨立執行專案並持續優化成效｜ ▌跨平台廣告策略規劃與執行 精通Meta、Google、LINE、TikTok等平台廣告操作，依據不同專案目標制定精準策略。 ▌成效分析與數據洞察 擅長使用 GA4、GTM、Looker Studio 等工具進行數據追蹤與行為分析，協助團隊洞察使用者行為、解讀數據並提出具體優化建議。 ▌策略企劃與內容撰寫 協助規劃具說服力的廣告文案與素材內容，結合用戶需求、數據洞察與創意元素，有效傳遞品牌價值與行銷訊息。 ▌專案管理與跨部門協作 能獨立管理多項專案時程與進度，並跨部門溝通協作，確保專案準時交付並持續優化效能。 ▌行銷趨勢追蹤與知識分享 掌握最新數位行銷趨勢（如廣告演算法變化、AI工具應用），定期提出創新做法與內部知識分享，協助團隊提升整體行銷戰力。 【加分項目】 - 具備主流數位媒體平台的進階操作能力（如：權限管理、轉換追蹤設定） - 具備1～3年廣告代理商實戰經驗，理解品牌主需求與媒體溝通邏輯 - 熱愛社群媒體，具備社群洞察與操作經驗（如 Reels、短影音、社群話題操作） - 有使用 AI 工具的習慣（如：ChatGPT、Midjourney、Claude、Gemini） ▼如果你的履歷與眾不同▼ 歡迎寄信到 [email protected] 信件主旨，請註明為【優貝特_資深數位廣告優化師 Senior Digital Advertising Specialist】

Risksoft Technology Ltd, 沛然科技有限公司專注於金融科技（FinTech）與應用，致力於將金融數據與決策模型轉化為高效、且行動的專業工具。 客戶涵蓋銀行、券商、量化基金、私募機構與企業財務部門，產品應用於資產配置、風險監控與跨市場操作等關鍵場景中。我們開發可用於決策的高互動行動應用，誠摯邀請對產品品質與金融邏輯有熱情的夥伴加入我們的團隊。 【工作內容】 1. 根據專案或活動進行Facebook/Google關鍵字廣告投放及優化操作 2. 提供廣告策略建議及內容規劃 3. 進行廣告數據成效追蹤與分析，撰寫廣告文案並提供素材規劃建議 4. 具備SEO操作及官網維運經驗，熟悉Google Analytics等工具操作 5. 經營及互動社群平台（Twitter、YouTube、LINE@等），負責文案創意發想與撰寫 6. 分析社群行銷數據，透過數據追蹤優化社群平台成效 7. 具數位媒體或金融、財經背景，有社群經營經驗 8. 具備簡報製作能力及優秀的表達能力 9. 歡迎金融業或異業KOL合作，採績效分成模式 10. 主管交辦事項

我們在找這樣的你 ✔ 熱愛全球潮流、熟悉社群文化，能快速抓住市場趨勢 ✔ 有 TikTok、小紅書、Instagram 等社群經營經驗，懂得打造吸引人的品牌形象 ✔ 具備品牌行銷視角，擅長內容策劃並透過創意故事提升品牌影響力 ✔ 能撰寫具吸引力的行銷文案 如果你符合以上條件，歡迎加入我們的行銷團隊！ 你的角色 你將負責規劃社群行銷内容並執行品牌跨界聯名活動，打造有影響力的內容，提升品牌價值，讓品牌在社群上與消費者建立更緊密的聯繫。 核心職責 【社群行銷策略與內容創作】 1. 品牌故事打造：規劃與執行社群內容策略，提升品牌形象與消費者好感度 2. 內容企劃與短影音製作：洞察社群熱點，規劃創意內容（貼文、短影音、動態），增強品牌影響力 3. 社群廣告與數據分析：管理數位廣告投放，追蹤成效並優化策略，提高ROI 4. 社群經營與粉絲互動：協助回覆粉絲問題，提升用戶參與度與品牌黏著度 【品牌推廣與跨界合作】 1. 品牌曝光與公關活動：協助策劃品牌行銷活動與品牌周邊，提升消費者對品牌偏好 2. 跨界聯名與異業合作：執行品牌聯名、策劃活動及聯名周邊規劃，提升品牌影響力 3. 內容行銷：制定聯名活動主題，創造可擴散的社群内容與話題 【數據驅動與成效分析】 1. 社群數據分析：追蹤互動數據，提供社群媒體洞察，優化内容策略 2. 成效追蹤與報告：透過A/B測試與廣告指標分析，提高投放效率 We Are Looking for Someone Like You ✔ Passionate about global trends, well-versed in social media culture, and quick to grasp market dynamics ✔ Experienced in managing TikTok, Xiaohongshu (RED), and Instagram, with the ability to craft compelling brand images ✔ Equipped with a branding and marketing perspective, skilled in content planning and creative storytelling to enhance brand influence ✔ Proficient in writing engaging marketing copy in English If you meet the above criteria, we welcome you to join our marketing team! --- Your Role You will be responsible for planning social media marketing content and executing cross-brand collaborations to create impactful content, enhance brand value, and foster closer connections between the brand and consumers on social platforms. --- Core Responsibilities A. Social Media Marketing Strategy & Content Creation - Brand Storytelling: Plan and execute social media content strategies to enhance brand image and consumer perception. - Content Planning & Short Video Production: Identify social media trends and create engaging content (posts, short videos, stories) to amplify brand influence. - Social Media Advertising & Data Analysis: Manage digital ad placements, track performance, and optimize strategies to improve ROI. - Community Management & Fan Engagement: Assist in responding to fan inquiries, boosting user engagement, and strengthening brand loyalty. B. Brand Promotion & Cross-Brand Collaborations - Brand Exposure & PR Activities: Support the planning of brand marketing campaigns and merchandise to increase consumer preference for the brand. - Cross-Brand Collaborations: Execute co-branding initiatives, plan events, and develop co-branded merchandise to enhance brand influence. - Content Marketing: Develop themes for collaborative campaigns, creating shareable social content and trending discussions. C. Data-Driven Strategy & Performance Analysis - Social Media Data Analysis: Monitor engagement metrics and provide insights to optimize content strategies. - Performance Tracking & Reporting: Use A/B testing and advertising analytics to improve campaign effectiveness.

Responsibilities (有FMCG或電商相關經驗者尤佳): 1. Brand Strategy Support Assist in developing and executing brand strategies, pricing architecture, and market positioning. Contribute to initiatives that strengthen brand equity and support market share growth across key channels. 品牌策略執行 協助制定並落實品牌策略、價格架構與市場定位，確保在各通路與區域間的一致性。參與推動品牌影響力與市場佔有率的提升。 2. Marketing Planning & Execution Support the creation and implementation of annual and seasonal marketing plans. Coordinate with internal teams to ensure alignment with business goals, retail environments, and channel-specific needs. 行銷規劃與執行 參與年度與季度行銷計劃的制定與執行，根據零售環境與通路特性調整策略，確保活動與業務目標一致。 3. Principal Coordination Act as a key liaison with brand principals on forecasting, order planning, inventory updates, and marketing activities. Prepare monthly sales performance summaries and support strategic discussions. 品牌方協調 作為品牌方的主要聯絡窗口，負責預測、訂貨規劃、庫存更新與行銷活動執行。定期彙整銷售表現並提供策略建議。 4. Budget Tracking Monitor brand marketing budgets and assist in resource allocation. Track project expenses and support ROI evaluations to ensure efficient use of funds. 行銷預算管理 協助監控行銷預算，根據策略優先順序分配資源，並追蹤專案成效以提升投資回報率。 5. Product Development & Lifecycle Management Collaborate with cross-functional teams and external partners to support new product development. Assist in managing product lifecycle, including shelf life monitoring and rotation planning, to ensure optimal inventory health and retail readiness. 新品開發與產品週期管理 與跨部門團隊及外部合作夥伴協作，參與新品開發流程。負責產品週期管理，包括保質期監控與庫存輪轉規劃，確保產品在零售端的最佳呈現。 6. Stock Management & Rolling Forecast Support inventory planning through rolling forecasts and stock analysis. Work closely with sales and supply chain teams to maintain healthy stock levels, minimize obsolescence, and ensure timely replenishment across channels. 庫存管理 支援滾動式銷售預測與庫存分析，與銷售及供應鏈團隊密切合作，維持合理庫存水位，降低滯銷風險並確保通路補貨效率。 7. Digital Marketing Execution Assist in defining product messaging for digital platforms. Monitor SEO, SEM, social media, and email campaign performance, and provide insights to optimize engagement and conversion. 數位行銷執行 協助制定產品在數位平台上的溝通策略，追蹤 SEO、SEM、社群媒體與 EDM 表現，提供優化建議以提升互動與轉換率。 8. Internal & External Communication Coordinate brand-related communications across departments and with external stakeholders. Ensure timely updates and smooth execution of marketing and sales initiatives. 內外部溝通協調 負責品牌相關事項的跨部門溝通與外部協調，確保行銷與銷售活動順利執行，並與通路策略保持一致。 9. Sales & Channel Support Help prepare proposals and presentations for distributors, retailers, and partners. Contribute to strategies that improve channel performance and expand market reach. 通路與銷售支援 協助準備通路提案與簡報，支援經銷商、零售商與合作夥伴的業務拓展，推動品牌滲透率與銷售成長。 10. Market & Competitor Analysis Conduct regular research on industry trends, retail dynamics, and competitor activities. Share findings to inform marketing strategies and identify growth opportunities. 市場情報與競品分析 定期進行行業趨勢、零售環境與競品分析，提供洞察以優化行銷策略並掌握市場機會。 11. Co-Branding & Event Activation Support co-branding and sponsorship initiatives. Assist in planning sampling programs, retail activations, and event partnerships to boost brand visibility and consumer engagement. 聯名與活動推廣 支援聯名合作與贊助活動的規劃與執行，透過試用、零售活動與品牌聯動提升品牌曝光與消費者參與度。

【工作內容】 _團隊領導與策略執行：帶領行銷團隊實現關鍵的品牌增長與銷售目標，確保行銷計劃的有效執行 _行銷計劃規劃：制定全年及日常行銷策略，涵蓋品牌推廣、通路行銷、異業合作、社群經營及廣告策略等專案 _執行與領導力：確保從創意構想到計劃執行，所有行銷活動均能精準達成預期成果 _市場競爭分析：密切監控行業競爭態勢，發掘創新機會，快速制定應對策略，推動品牌持續成長 _跨部門合作：與業務、設計及產品部門緊密合作，為鮮乳坊的客戶和消費者提供具有價值的產品和品牌體驗 【工作時間】 _五年以上行銷相關經驗，至少一年以上行銷管理經驗 _具備快消或食品相關產業經驗者佳 _具備代理商經驗者佳

### 【工作內容】 1. **品牌行銷規劃**：負責公司品牌定位、官網及社群平台之內容規劃與行銷活動執行 2. **廣告投放管理**：執行 Facebook/Instagram、Google Ads、LINE Ads 等廣告投放，並進行成效追蹤與優化 3. **數據分析**：使用 Google Analytics / Meta Ads Manager 進行數據監測，分析流量來源、轉換率，提出優化建議 4. **活動企劃**：線上線下整合行銷活動規劃與執行，提升品牌曝光度與官網流量 --- ### 【職務需求】 - 經驗：具備 2年以上數位行銷或廣告投放經驗 - 技能需求： - 熟悉 **Facebook/Instagram、Google Ads、LINE Ads** 等廣告投放工具 - 具備 **Google Analytics (GA4)** 或其他數據分析工具使用經驗 - 了解 **SEO / SEM 基礎知識** - 具備良好的 **文案撰寫與內容企劃能力** - 加分條件： - 有 B2B 或 B2C 品牌行銷經驗 - 會基礎設計軟體（Photoshop / Canva）或影音剪輯 --- ### 【人格特質】 - 對數據敏感，能從數字中找出改善方向 - 具備創意思維，能發想吸引人的行銷活動 - 擅長溝通協調，能與不同部門合作 - 對品牌經營有熱情，願意持續學習數位行銷新趨勢

主要職責 1) 產品管理與市場推廣 • 擬定並執行台灣市場的產品行銷計畫 • 收集在地市場回饋，與原廠討論產品定位與推廣重點 • 管理產品生命週期，包含上市規劃、產品退場與新產品導入 • 協助開發在地推廣素材（含醫療簡報、數位內容與活動支援） 2) 業務支援與客戶互動 • 提供業務團隊產品訓練與簡報工具 • 支援關鍵醫療機構之臨床推廣活動（含醫師教育、手術參訪、現場支援） • 與外商原廠及本地銷售團隊協同合作，確保業績達成 3) 跨部門與原廠協作 • 定期與外商品牌總部或區域團隊溝通：行銷策略、產品需求、價格政策、供應狀況 • 協助法規與醫材註冊團隊準備原廠文件，支援送審與健保作業 • 追蹤原廠新品開發進度，評估其引進台灣之可行性與潛力 我們希望你具備 • 大學以上學歷，醫學、生技、藥學或相關背景 • 至少 3 年以上醫療器材產品行銷／管理經驗，具代理商或原廠經驗者尤佳 • 熟悉心血管介入醫材或手術室相關流程尤佳 • 具良好中英文溝通能力，能與國外廠商直接聯繫協作 • 具備團隊合作精神、主動積極、可獨立作業並同時處理多項任務 加分條件 • 有心導管室臨床推廣或術中支援經驗 • 熟悉 TFDA 法規與健保核價申請流程 • 曾參與多品牌跨區域專案或與外商品牌行銷部門密切合作者 加入我們 • 如果你對精準醫療、臨床價值推廣與跨國合作有高度興趣，並希望在穩健成長的醫療 產業中發揮所長，歡迎立即投遞履歷，與我們攜手為病患與醫療團隊創造更高價值！ • 另有獎金制度。 Key Responsibilities 1) Product Management & Marketing Execution • Develop and implement marketing plans for cardiovascular interventional products in the Taiwan market • Collect local market insights and collaborate with global brand teams to localize positioning and messaging • Manage full product lifecycle including new product launch, phase-out, and in-market strategy • Create localized promotional materials (e.g., clinical decks, digital content, and event support) 2) Sales Enablement & Customer Engagement • Provide product training and selling tools for the local sales team • Support clinical promotion activities at key hospitals, including physician education, case observations, and on-site assistance • Collaborate closely with both the international brand team and local sales force to ensure commercial success 3) Cross-functional & Global Coordination • Maintain regular communication with global/regional teams on marketing strategy, supply status, pricing, and product updates • Support regulatory and market access teams in preparing technical dossiers and reimbursement submissions • Monitor global product development and assess feasibility of local product introductions Qualifications • Bachelor's degree or higher in Biomedical Sciences, Pharmacy, Medical Engineering, or related field • At least 3 years of experience in product management or marketing in the medical device industry; agency or distributor experience preferred • Familiarity with cardiovascular intervention or surgical/OR workflows is a plus • Proficient in both English and Mandarin; capable of professional communication with global teams • Strong collaboration, self-management, and multitasking skills Preferred Qualifications • Hands-on experience in cath lab clinical promotion or case support • Knowledge of TFDA regulatory pathways and Taiwan NHI reimbursement system • Previous collaboration experience with international brand teams or cross-regional projects Join Us • If you are passionate about clinical value, cross-border collaboration, and medical innovation, we invite you to bring your expertise to Growth Biotech. Apply now and be a part of advancing cardiovascular care in Taiwan. • There is also a bonus system.