Key points and objectives of the position
• Responsible for developing and executing brand marketing activities with a focus on social media and digital channels.
Description of tasks
The successful candidate is responsible for implementation of global brand strategy and performance marketing activities in Taiwan. Key tasks include:
• Communications strategy development on brand topics and product lines
• Data-driven analysis and execution of performance marketing across digital and social channels
【請至:https://jrg.avature.net/en_US/careers/JobDetail/1899,我們將以這邊收到的履歷為主】
1. Product Development & Research
◆ Lead NPD direction briefing and manage development process from ideation to launch.
◆ Coordinate internal cross-functional management, including system setup and communication with R&D, Supply Chain, and Operations.
◆ Conduct consumer validation research (triangle test, FGD, ad hoc surveys) to guide decision-making.
◆ Ensure efficient time management to meet project milestones.
2. Commercial Planning
◆ Design and manage occasion-based coupons and promotional schemes to drive purchase frequency and re-purchase.
◆ Conduct financial simulation to evaluate scheme effectiveness and ensure profitability.
◆ Perform sales review and identify growth opportunities.
◆ Manage A&P budget tracking and consolidation for accurate reporting.
3. IMC Communication & Media Plan Support
◆ Prepare communication briefs and supervise agencies to deliver projects on time with high quality.
◆ Support IMC implementation via own digital ecosystem, including PK App, LINE, CRM, and online ordering journey.
◆ Explore opportunities through digital CRM touchpoints to improve consumer engagement and retention.
◆ Ensure strong time and project management across initiatives.
4. Routine Maintenance & Ad-hoc Support
◆ Conduct sales performance review to assess campaign and product impact.
◆ Manage ad hoc research (e.g., callback setup, result summary, triangle test).
◆ Provide operational support for both routine and urgent marketing needs.
【請至:https://jrg.avature.net/zh_CN/careers/JobDetail/KFC-Marketing-Assistant-Brand-Manager/1868,我們將以這邊收到的履歷為主】
Drive the growth of KFC’s chicken new platform—including Boneless Chicken and Folicious—by leading new product development (NPD), product lifecycle management, integrated marketing communications (IMC), and research. This role also manages external agencies and cross-functional collaboration to meet brand and business objectives.
【Portfolio Strategy & Product Management】
• Develop and execute the overall Boneless Chicken category strategy to strengthen brand equity and deliver sales and margin targets.
• Manage the full product portfolio, covering pricing, promotional planning, and pre/post-campaign performance tracking.
• Partner with commercial marketing, digital operations, and CRM teams to optimize menu positioning and drive product visibility across owned channels.
【NPD Execution & IMC Campaigns】
• Lead end-to-end new product development in collaboration with cross-functional teams including R&D, Supply Chain, Operations, and Finance.
• Coordinate with creative and media agencies to develop and execute IMC plans (ATL + BTL), including post-launch tracking and evaluation.
• Design and implement marketing programs and promotional schemes, ensuring seamless execution and performance monitoring.
【Business Monitoring & Administrative Support】
• Conduct weekly sales and media reviews to track performance and inform decision-making.
• Oversee ad-hoc and ongoing research projects, including brand health checks and consumer insight studies.
• Manage A&P budget and spending efficiency.
• Support the Marketing Manager in preparing key reports, presentations, and meetings.
*지원 시 한국어 이력서 제출 필수!!*
[담당업무]
PROJECT MANAGEMENT
- 온/오프라인 이벤트 현장 운영
- 소비자 니즈를 파악하여 이벤트 기획
- 프로젝트 관련 협력 업체 커뮤니케이션
[자격요건]
- K-CULTURE 의 이해도가 높으신 분
- 문제 해결능력이 뛰어나신 분
- 관련 직무의 경험이 있으신 분
- 변화가 두렵지 않고 도전의식이 뛰어나신 분
- 한국어로 업무 소통 능력 있으신 분
[우대사항]
- 한국어(TOPIK) 5급 이상
- 관련 업무 경험자
[채용절차]
- 서류전형 → 1차 전화 인터뷰 → 2차 대면 인터뷰 →최종합격
※절차는 변경될 수 있습니다.
[지원 시 주의사항]
- 3개월의 수습 기간이 있습니다.(수습 기간 동일 급여와 복리후생 보장)
- 한국어 이력서 무조건 첨부해주세요.
[참고사항]
- 서류 합격자에 한해 연락 드립니다.
- 본 채용은 상시 진행으로 우수 인재 채용 시 마감될 수 있습니다.
- 사무실 주소 변경될 수 있으니 참고해주시기 바랍니다.
1.Developing marketing strategy on both local and global markets, in line with company objectives.
2.Public Relations management and execution .
3.Execute, manage and coordinate marketing campaigns for each event.
4.Sponsorship procurement, activation, and rights management.
5.Overseeing the company's marketing budget and also project marketing expenditure.
6.Overseeing creation and publication of all marketing material in line with marketing plans.
7.Overall responsibility for brand management and startup identity.
8.Monitor and report on effectiveness of marketing communications.
9.Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.
10.Analyzing potential strategic partner relationships for company marketing.
11.Travel overseas to help with onsite production to ensure flawless execution of marketing campaigns and events.
12.1對品牌的近中遠期的產品與服務的開發與規劃。12.2負責主導品牌推廣,實體及網路平台上線行銷規劃。12.3.對品牌行銷推廣、廣告媒體、策略包裝。12.4.對數字有高度敏感度,善長從數據洞察分析問題。12.5.具備良好溝通能力與美感。12.6.熟悉行動數位媒體廣告市場,部落客關係開發維持,展覽活動規劃,通路活動策劃。12.7.熟悉連鎖資訊通路,蘋果通路,校園活動及研討會規劃開發。
13.負責管理並帶領4-5位行銷部同仁