對品牌行銷很有想法的你,想挑戰更大的國際舞台嗎?
CoCo都可在全球已有超過5,500+間門市的規模,除了北京、上海,海外門市還遍及紐約、洛杉磯、舊金山、溫哥華、多倫多、倫敦、巴黎、米蘭、雪梨、東京、曼谷、馬尼拉等各大城市,成為橫跨五大洲的知名茶飲連鎖品牌。
歡迎腦洞充滿創意,且自帶行動力的你加入我們的團隊!
工作內容
●開發和執行有創意的市場行銷及促銷活動(含異業合作、聯名宣傳和新產品上市等),以優化海外國際門市銷售、通路和行銷機會。
●負責海外區域行銷業務,並和營運、產品、國貿供應鏈、設計團隊以及外部供應商等各部門緊密合作,以確保業務目標及品牌定位一致。
●為加盟主提供完善的客戶服務,包括協助國際門市擴張規劃(門店設計、開店流程等)及在地行銷推廣建議安排。
●追蹤並管理行銷與營運、國貿供應部門專案,定期和及時向主管回報問題及進度。
●密切追蹤競品狀態及產業趨勢,協助品牌在動態競爭市場保持領先地位。
●Develop innovative and impactful marketing campaigns and promotions, including brand partnerships, collaborations, and product launches, to maximize international sales, distribution, and marketing opportunities.
●Overseeing international marketing initiatives and closely collaborating with cross-functional teams, including sales & operations, product development, trade, supply chain, and design, as well as external agencies, to ensure strategic alignment with business objectives and consistent brand positioning.
●Serve as a reliable point of contact for franchisees, offering extensive support for store expansions. This includes aid in store design, guidance through the store opening process, and continuous consultative assistance for local marketing initiatives.
●Coordinate follow-up tasks across marketing, operations, trade and supply chain departments, ensuring the timely and well-orchestrated submission of reports to the management team.
●Diligently monitor competitor performance and industry trends to stay ahead in the dynamic market landscape.
This is a full-time role located in the Greater Sydney Area. The Marketing Executive will support QNAP’s brand localization and marketing execution across Australia and New Zealand. This role is responsible for coordinating local campaigns, managing digital presence, and enabling partner marketing activities. It serves as a critical bridge between global strategy and local execution, helping QNAP grow visibility and engagement in the ANZ region.
【Key Responsibilities】
1. Campaign & Event Coordination
-Assist in planning and executing local marketing campaigns, exhibitions, and QNAP World Tour events.
-Coordinate logistics, vendor communication, and on-site support for partner-led activities.
-Track campaign performance and compile post-event reports.
2. Digital & Social Media Management
-Manage QNAP ANZ's social media accounts (LinkedIn, Instagram, etc.).
-Support paid media execution and performance tracking.
-Maintain localized content calendar and ensure brand consistency.
3. Content Localization & Collateral Development
-Adapt HQ materials into ANZ-relevant formats (solution briefs, datasheets, pitch decks).
-Create localized battle cards and technical sales assets for partner enablement.
-Support translation and formatting of product launch materials.
4. Partner Marketing Support
-Assist channel partners with co-branded campaigns, EDMs, and promotional assets.
-Coordinate MDF (Marketing Development Fund) usage and reporting.
-Maintain partner marketing toolkit and update regularly.
5. Reporting & Coordination
-Compile monthly marketing performance reports (traffic, engagement, campaign ROI).
-Liaise with HQ marketing team to align on GTM timelines and product messaging.
-Support CRM/marketing automation integration and lead tracking.
*Note: The overseas assignment benefits differ from those provided by the headquarters.