Main Roles and Responsibilities:
MARKETING CREATIVITY
o Marketing ideas and plans
o Public Relations
o A & P
o Product launches
o Promotion schedules
o Principals’ relationship
o Development of distribution channels
■Actively plan and implement creative marketing ideas and calendars to build the market share and awareness of brands.
■Ensure that all marketing plans are executed in line with brand image and expected standards
■Constantly enhance brand representation and visual display in the stores, ensuring that the in-store merchandising reflects the image and spirit of the respective brands.
■Establish strong relationships with the Principals, Departmental Stores, Perfumeries, and ensure that operational requirements are effectively attended to.
■Formulate effective advertising and public relations strategies to optimize the exposure of brands in the most cost effective way and ensure they are executed in line with desired standard and direction.
■Develop local media and creative campaigns for the brands.
■Establish and maintain good rapport with appointed advertising agencies, media owners, suppliers.
■Ensure that production such as point-of-sale materials, packaging, and brand stationery are produced in line with established image and standards.
SALES & OPERATIONS
o Sales Turnover & Brand Ranking in Departmental Stores
o Counter & Space Negotiation
o Stock Management
o Sales Budget
o Collateral Budget
o Staff Motivation & Training
■Ensure that committed departmental store targets and overall sales targets are achieved.
■Negotiate with store owners for good animation areas and promotional programs.
■Ensure that marketing programs are effectively communicated to the sales team and the necessary logistics are well managed.
■Meet with the sales team regularly to monitor their sales achievement and motivational level.
■Motivate the distribution channels through exciting joint programs, incentives, sales ideas, etc. to ensure that we are accorded preferred status.
■Forecast sufficient selling stocks, testers, POS materials and samples for each promotion.
■Review average sale of the brand and plan purchases accordingly. Slow moving merchandise should be kept to the absolute minimum.
■Ensure stock holding is maintained at the correct level to maximize sales and ensure that merchandise is distributed effectively to meet sales demand.
■Take quick action on slow moving or dead stock. Stock holding should be kept to 60 days.
SALES, FINANCE, P&L
■Prepare and establish annual sales targets and plans for each brand for Management approval prior to start of financial year.
■Ensure approved sales targets are achieved.
■Determine operating and expense budgets for all brands and ensure that such budgets are effectively managed. A&P budget should normally be kept within budget.
■Ensure general costs of carrying out brand management/operations are minimized and profits are maximized effectively.
■Ensure that budgeted product contribution is kept for each brand
■Prepare internal and principal budgets based on company and brand directions taking into account product contributions.
MANAGEMENT REPORTING & OTHERS
■Provide GM/BM with timely, accurate and regular business progress reports.
■Provide also updated and accurate information of general market trends and competitors’ activities for decision making and business development.
■Able to react to change productively and handle other essential tasks as assigned.
■To be the service key trade accounts on designated trade partners. Ensure that overall store efficiency in terms of returns per square foot are kept through brand and corporate promotions
Recruitment Privacy Notice
By proceeding with your application, you confirm that you have read LUXASIA's recruitment privacy notice [https://www.luxasia.com/recruitment-privacy-notice/] and consent to the LUXASIA group collecting, processing and disclosing your personal data for purposes specified in the notice.
主要職責
1) 產品管理與市場推廣
• 擬定並執行台灣市場的產品行銷計畫
• 收集在地市場回饋,與原廠討論產品定位與推廣重點
• 管理產品生命週期,包含上市規劃、產品退場與新產品導入
• 協助開發在地推廣素材(含醫療簡報、數位內容與活動支援)
2) 業務支援與客戶互動
• 提供業務團隊產品訓練與簡報工具
• 支援關鍵醫療機構之臨床推廣活動(含醫師教育、手術參訪、現場支援)
• 與外商原廠及本地銷售團隊協同合作,確保業績達成
3) 跨部門與原廠協作
• 定期與外商品牌總部或區域團隊溝通:行銷策略、產品需求、價格政策、供應狀況
• 協助法規與醫材註冊團隊準備原廠文件,支援送審與健保作業
• 追蹤原廠新品開發進度,評估其引進台灣之可行性與潛力
我們希望你具備
• 大學以上學歷,醫學、生技、藥學或相關背景
• 至少 3 年以上醫療器材產品行銷/管理經驗,具代理商或原廠經驗者尤佳
• 熟悉心血管介入醫材或手術室相關流程尤佳
• 具良好中英文溝通能力,能與國外廠商直接聯繫協作
• 具備團隊合作精神、主動積極、可獨立作業並同時處理多項任務
加分條件
• 有心導管室臨床推廣或術中支援經驗
• 熟悉 TFDA 法規與健保核價申請流程
• 曾參與多品牌跨區域專案或與外商品牌行銷部門密切合作者
加入我們
• 如果你對精準醫療、臨床價值推廣與跨國合作有高度興趣,並希望在穩健成長的醫療 產業中發揮所長,歡迎立即投遞履歷,與我們攜手為病患與醫療團隊創造更高價值!
• 另有獎金制度。
Key Responsibilities
1) Product Management & Marketing Execution
• Develop and implement marketing plans for cardiovascular interventional products in the Taiwan market
• Collect local market insights and collaborate with global brand teams to localize positioning and messaging
• Manage full product lifecycle including new product launch, phase-out, and in-market strategy
• Create localized promotional materials (e.g., clinical decks, digital content, and event support)
2) Sales Enablement & Customer Engagement
• Provide product training and selling tools for the local sales team
• Support clinical promotion activities at key hospitals, including physician education, case observations, and on-site assistance
• Collaborate closely with both the international brand team and local sales force to ensure commercial success
3) Cross-functional & Global Coordination
• Maintain regular communication with global/regional teams on marketing strategy, supply status, pricing, and product updates
• Support regulatory and market access teams in preparing technical dossiers and reimbursement submissions
• Monitor global product development and assess feasibility of local product introductions
Qualifications
• Bachelor's degree or higher in Biomedical Sciences, Pharmacy, Medical Engineering, or related field
• At least 3 years of experience in product management or marketing in the medical device industry; agency or distributor experience preferred
• Familiarity with cardiovascular intervention or surgical/OR workflows is a plus
• Proficient in both English and Mandarin; capable of professional communication with global teams
• Strong collaboration, self-management, and multitasking skills
Preferred Qualifications
• Hands-on experience in cath lab clinical promotion or case support
• Knowledge of TFDA regulatory pathways and Taiwan NHI reimbursement system
• Previous collaboration experience with international brand teams or cross-regional projects
Join Us
• If you are passionate about clinical value, cross-border collaboration, and medical innovation, we invite you to bring your expertise to Growth Biotech. Apply now and be a part of advancing cardiovascular care in Taiwan.
• There is also a bonus system.