Summary
The main responsibility of the Marketing Communication Employee is to develop video assets for better communication, including external and internal for the company, safeguard the Scania brand and ensure the relevancy and consistency of messages towards the selected target groups.
Key Responsibilities
1. Deliver Marketing Communications
· Independently create and deliver engaging video content that powerfully showcases our brand and products to captivate and connect with the public.
· Execute the marketing communication plan to increase brand awareness and consideration, ensuring effective implementation, follow-up, and alignment with sales and service goals.
2. Drive Digital Communication
· Lead digital innovation by developing active content strategies across social media, search, web, and mobile, maximizing reach while reducing printed material waste.
· Manage official website and leverage digital tools to automate lead generation, enhance customer experience, and support sales and service operations.
3. Sustainability Brand Building
· Strengthen Scania’s position as a leader in sustainable transport through creative storytelling and communication initiatives that highlight Ecolution and sustainability efforts.
· Build and maintain positive relationships with key stakeholders (ex: media, government, municipalities, customer’s customer) to elevate brand trust and advocacy.
▎⼯作內容
① 參與品牌與活動專案的影像拍攝與後製,製作具美感與節奏感的社群短影音。
② 負責影片拍攝企劃、分鏡構思、現場拍攝執行與素材整理。
③ 進行影片剪輯、節奏調整、動態字卡與視覺效果製作。
④ 依照不同平台(Instagram、YouTube、TikTok 等)調整影片格式與呈現節奏。
⑤ 進行影像調色、音訊降噪與音樂過場處理,提升整體品質。
⑥ 協助影像腳本發想與拍攝現場溝通,掌握內容氛圍與節奏。
⑦ 與企劃及設計團隊協作,轉化品牌內容為具故事性的影音語言。
▎能⼒需求
① 熟悉 Adobe Premiere Pro 或 DaVinci Resolve 等剪輯軟體。
② 了解攝影機操作與構圖,能獨立完成拍攝作業。
③ 熟悉 After Effects,具基本動態字卡與圖像動畫製作能力。
④ 具備基本色彩理論與調色經驗(含 Log 檔)。
⑤ 熟悉影音格式、解析度、Codec 與平台輸出設定。
⑥ 具備音訊處理能力(降噪、音樂剪接、節奏編排)。
⑦ 熟悉 Illustrator 與 Photoshop 之基礎操作,用於影像視覺整合。
▎加分項
① 具備社群影音拍攝與剪輯經驗(如 Reels、Shorts、TikTok)。
② 具 AI 工具協作經驗(如字幕自動化、腳本生成、影像生成)。
③ 具腳本撰寫、內容企劃或導演經驗。
④ 對品牌、藝術、文化議題有興趣,能以影像傳遞創意。