About the role...
We’re seeking a Senior PR Manager to shape and uphold a consistent and influential public image for ALP by effectively communicating our key values, messaging, achievements, thought leadership, and perspectives to external audiences. In this role, you will serve as a key point of contact for media and public inquiries, coordinate park tour visits, pitch compelling stories to the press, develop media kits, and orchestrate high-impact press conferences.
As the Senior PR Manager, you will collaborate closely with the CEO and key stakeholders across Taiwan and Southeast Asia (SEA) to design and deliver integrated, multi-channel PR strategies that elevate ALP’s brand presence and unlock strategic business opportunities.
If you’re a seasoned PR professional with a passion for crafting impactful narratives, exceptional organizational and communication skills, and the ability to thrive in a dynamic, fast-paced environment, we invite you to seize this exciting leadership opportunity.
What you will do...
Design and execute sophisticated communication strategies to enhance ALP’s corporate image, drive brand equity, and create business growth opportunities.
Lead the ideation, planning, and execution of innovative and strategic PR campaigns that amplify ALP’s key initiatives and milestones.
Identify and secure high-profile corporate speaking engagements and award opportunities to elevate ALP’s story and influence.
Oversee agency partners to ensure seamless planning and execution of PR campaigns aligned with overarching communication goals.
Build and nurture strategic relationships with local and global media, industry influencers, and communication peers to deliver positive, impactful outcomes.
Partner with the in-house legal team to manage contract negotiations and ensure successful fulfillment with external collaborators.
Who you are...
A visionary and strategic leader with a proven ability to deliver exceptional results independently in a high-pressure, fast-paced setting.
A meticulous problem-solver who responds swiftly and uncovers solutions even in challenging situations where others might falter.
A compelling and energetic storyteller with a talent for forging strong connections and inspiring those around you.
A trusted and resourceful professional who supports and uplifts team members while serving as a reliable hub of knowledge.
這是一個具備策略思維與影響力的角色,你將負責規劃並推動集團層級的公關與品牌形象策略,建立與維護媒體、政府及重要利害關係人的關係。我們期待你具備優秀的議題掌握與危機應對能力,能在多變的環境中快速判斷並制定應對方案,透過精準的溝通、跨部門協作,強化品牌聲譽並推動集團在市場的影響力。
1. 企業品牌形象管理及維護。
2. 負責公關議題及危機事件處理。
3. 產業議題操作、輿情監測與策略規劃。
4. 熟悉媒體與政治生態,並主動經營關係人網絡。
5. 協助規劃、執行公關及媒體活動。
6. 品牌廣告宣傳或公關新聞稿撰寫、發佈。
7. 其他集團品牌內、外部活動講稿。
You will play a strategic and influential role, responsible for developing and executing group-level PR and brand image strategies, as well as building and maintaining relationships with media, government, and key stakeholders. We look for strong issue management and crisis communication skills, with the ability to make quick, sound decisions in a dynamic environment. Through precise communication, cross-functional collaboration, and creative campaigns, you will enhance brand reputation and expand the Group’s influence in both domestic and international markets.
◆ Corporate Image Management and Maintenance:
Develop and implement strategies to build and maintain a positive corporate image.
◆ Industry issue manipulation, public opinion monitoring and strategic planning.
◆ Handling Public Relations Issues and Crisis Events:
Proactively identify and address potential public relations issues.
Develop crisis communication strategies and handle crisis events effectively.
◆ Builds and maintains media and government relations.
◆ Public relations and media activity execution.
◆ Press release writing and publishing.
◆ Draft speeches and prepare talking points for internal and external events.
1. 規劃執行:規劃網紅合作切角與掌控專案排程與邀約執行
2. 請款整理:網紅執行請款帳務整理
3 維繫關係:品牌與創作者之間的橋樑
4. 資料搜集:專案相關資料整理搜集與分析數據
a. 知識面:對於數位行銷的kown how 有一定的基礎,並了解熟悉各平台間的網紅與創作者,對於經紀事務有高度興趣者
b. 思維面:具備邏輯力、溝通力以及數字敏銳度、細心者尤佳
c. 社會面:對於社會現象,流行話題與商品的敏感度,喜歡關注社群上的大小訊息
d. 工具面:熟用 Excel、PPT、word
***新手們不用擔心,會有小哥哥和小姐姐們帶著你漸漸成長
請透過本公司官網正式提交您的職務申請,我們期待您的加入!
https://columbiasportswearcompany.wd5.myworkdayjobs.com/Columbia_Career_Site/job/Taipei-City-Taipei-City-Taiwan-Region/Product-Compliance-Manager_R-016887
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Product Compliance Program Manager is responsible for managing Product Compliance, Chemical management program including RSL/MRSL management and wastewater management, leading company wastewater and product safety compliance standards throughout the global manufacturing base, with the goal to meet customer requirements, reduce/eliminate risk to workers and consumers, the environment, the company and brands.
【Product Compliance Program Development and Deployment 】
• Manage corporate Restricted Substance List (RSL) policy implementation and product compliance failure remediation with vendors partners and internal business partners, supplier product compliance tracking and reporting.
• Manage corporate Chemical Management Policy deployment, aligning with industrial practice and meet the requirement.
• Support research on sustainable chemistries or green chemistry alternative if require
• Develop branded fiber process to ensure the brands meet global labelling regulation and requirements
• Develop global labelling manual and work with internal stakeholders to create standard operation process
• Support claims validation for wholesale account requests
• Track Wastewater global regulation and industrial standard, meeting country regulation and align with industrial practices.
• Lead the remediation if any Wastewater compliance failure, find out the root cause by partnering with vendors, provide leadership and make recommendation to minimize the business impact.
• Assess international market program requirements and establish future process to support business growth
• Advance Global Product Compliance Team goals and objectives through additional projects and cross-functional support as needed
【Supply Chain Product Compliance and Wastewater Management Performance Assessment】
• Execute the Chemical and Wastewater Management assessment tools (Higg FEM) to supply chain, driving the completion and verification rate improvement to give visibility of supply chain performance.
• Manage and track factory KPI to measure compliance performance including wastewater discharge permit and support the integration with material sourcing system.
• Conduct onsite factory audits for chemical management, RSL and wastewater compliance when necessary.
【Supply Chain Engagement, Training and Improvement】
• Identify and analyse the performance gap of supply chain to develop required training program, collaborating with manufacturing partners including liaison office material team and production. Provide recommendation to solve vendor's challenge during the program implementation.
• Engage internal and external stakeholders building relationship with the company manufacturing partners and the industry including testing service providers, GIZ fabric and other brands
• Lead vendor meeting to communicate vendor performance and make recommendation of score card improvement.
• Communicate and deliver technical RSL and Wastewater training to internal and external stakeholders, acting as technical center to business partners for product compliance and wastewater requirement.
• On-boarding the new hire from liaison offices and new vendors, introducing of company compliance policy and process
• Manage capacity building programs by collaborating with business partner and service providers, including stakeholders' engagement, program status tracking, make recommendation of improvement, negotiate with vendors or manufacturing partners to adopt required change.
This job description is not meant to be an all-inclusive list of duties and responsibilities, but constitutes a general definition of the position's scope and function in the company.
■工作內容:
1.建立並維護與媒體、記者和行業影響者的良好關係。
2.確保新聞報導並管理公關活動,提升品牌知名度。
3.根據需要擔任發言人,並處理危機溝通工作。
1.Establish and maintain strong relationships with media outlets, journalists, and industry influencers.
2.Ensure consistent media coverage and manage public relations initiatives to enhance brand visibility.
3.Act as a spokesperson when required and handle crisis communication efforts.
■相關條件:
1. 行銷、傳播、公關或相關領域的學士學位。
2. 5年以上相似職位的工作經驗,並在公關、社群、網紅行銷和CSR溝通方面有成成功執行案例。
3. 能夠促進部門內、與跨部門合作,有效整合多樣化的觀點和流程,同時保持清晰且有條理的觀點。
4. 強大的專案管理能力,能夠同時管理多個計畫。
5. 精通數位行銷工具、社交媒體平台和分析工具。
6. 富有創造力,並對時尚、零售業、傳播及企業社會責任(CSR)趨勢保持熱情和關注。
7. 可日文溝通加分。
1.Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.
2.Minimum of 5 years of experience in a similar role, with a proven track record in PR, social media, influencer marketing, and CSR communications.
3.Strong ability to foster collaboration within the team and across departments, effectively integrating diverse perspectives while maintaining a clear and structured point of view.
4.Excellent project management skills, with the ability to manage multiple initiatives simultaneously.
5.Proficiency in digital marketing tools, social media platforms, and analytics tools.
6.Creative mindset with a strong passion for fashion, retail, communications, and trends in corporate social responsibility (CSR).
7.Japanese language proficiency is a plus.