The purpose of the Business Development Manager is to identify and commercialize new business opportunities in new or existing TPU market segments, for example Footwear and IT, in order to drive sustainable growth, increase market penetration, bolster profitability, and maximize value creation to meet or exceed TPU short and long-term business objectives.
YOUR TASKS AND RESPONSIBILITIES:
1. Identify and develop new business opportunities, activities including market research, preparing business case, proposing product and segment strategy, establishing distribution channel and planning marketing communication.
2. Spearheading end-to-end project management for new project, from opportunity identification to commercialization.
3. Leveraging industrial marketing tools to gain insights into industry dynamics and customer requirements, translating those into the need of Covestro TPU solution.
4. Managing the value chain from brand to product and component manufacturers in project development.
5. Collaborating with cross-functional teams, including Innovation, Sales, Purchasing, and Product Management in product solution development, including formulation of requirements, exploration of technical options, and the creation and execution of comprehensive action plans.
6. Developing marketing plans and defining the marketing mix for BD projects, in close coordination with country organizations, ensuring alignment with country and segment strategies.
7. Establishing guide prices for BD projects, in various value chain level such as OEMs and direct customers, ensuring pricing on value.
8. Serving as the regional TPU point of contact for country sales organizations, providing expertise in evaluating and pursuing business opportunities.
Value Added:
Develops business growth opportunities in new or existing market segments in order to optimize growth, market share, profitability and value creation to meet or exceed TPU short and long-term business objectives.