1. 積極展現品牌主導力,妥善管理行銷溝通、產品開發、產品組合與專案管理,以達成品牌經營目標。
2. 主動發掘商機,並依據消費者洞察與市場趨勢,優化品牌影響力。
3. 良好協作內部跨部門團隊與外部合作夥伴,推動品牌成長。
4. 具備 1 至 3 年快速消費品(FMCG)產業品牌行銷經驗者尤佳。
5. 熟悉節奏快速且需跨部門合作的工作文化。
6. 具備良好的團隊合作精神、學習能力強、正向思維,並擁有優秀的策略思考能力。
1. Actively demonstrate brand ownership to well manage marketing communications, product development, portfolio & project management to deliver business results.
2. Proactively identify business opportunities and optimize brand power according to consumer insights and market trends or observations.
3. Well collaborate with internal cross-function teams and external agencies to drive business.
4. 1~3 years of brand marketing in FMCG industry is highly preferred.
5. Familiar with fast-paced and cross-functional collaboration working culture.
6. Strong team spirit. Strong learning agility. Positive thinking. Good strategic thinking.