1. Warranty operation and management 保固作業執行與管理
2. Ensure warranty claim conforms with the standard 確認保固案件申請符合原廠規範
3. Support outlets in warranty operation 協助據點各項保固作業
4. Recall campaign planning and management 召回案件提報與進度統計
5. Regular statistic report submission 定期保固報表製作
6. Support company & team events 支援部門及公司活動
1. Manage customer data systems (Salesforce) and various CRM platforms, conduct regular data analysis, and track performance metrics.
2. Develop CRM strategies, plan and execute CRM projects and customer marketing campaigns.
3. Manage the official LINE account, plan interactive and push notification content.
4. Plan and manage dealer marketing activities, establish brand identity guidelines and event modules, and review dealer communication materials.
5. Execute the MINI owners loyalty program.
We are seeking a passionate Marketing Specialist in Kaohsiung to drive regional marketing initiatives and execute customer events that strengthen Ferrari’s presence in Southern Taiwan. This role is hands on and collaborative, working closely with internal teams and partners to deliver premium activations in line with Ferrari’s brand standards.
Key Responsibilities
Regional Marketing & Event Support
• Provide operational and logistical support for local test drive events, boutique-scale customer gatherings, and regional driving experiences.
• Participate in pre-event preparation, including supplier briefings, material packing, and transport coordination.
• Ensure all event touchpoints reflect Ferrari’s global brand identity and meet customer experience expectations.
Marketing Operations & Content Support
• Assist in the execution of marketing campaigns to enhance Ferrari’s visibility and engagement in the Southern Taiwan market.
• Coordinate with internal teams, external vendors, and event partners to ensure seamless execution of marketing initiatives.
• Support the marketing team in implementing communication and content strategies tailored for the region.
• Work closely with the sales team to support customer journeys and event-related follow-ups.
• Contribute to CRM initiatives and assist with organizing customer data entry and post-event tracking.
Reporting & Administration
• Support the preparation of event recap reports, regional activity summaries, and internal marketing documentation.
• Track basic KPIs and gather customer feedback from regional events.
• Assist in handling administrative tasks such as purchase requests, quotations, and payment processing related to regional marketing.