工作內容:
1. Develop marketing strategies and plans 制定品牌行銷計畫
Analyze competitors’ marketing activities to build effective brand strategies and promotional plans.
At least 3 years of practical experience in brand marketing is required.
了解競爭對手行銷策略,制定品牌行銷計畫。 須具備至少3年以上之品牌行銷實務經驗。
2. Enhancing Brand Awareness and Image提升品牌知名度及形象
Increase brand visibility and image through website and product catalog optimization, as well as social media management.
藉由官網、產品目錄的優化及社群網站的經營提升品牌形象與曝光度。
3. Marketing campaigns discussion and follow-up 行銷活動討論與追蹤
Communicate with global distributors and sponsoring cycling team about the marketing campaigns.
與全球經銷商和贊助的車隊討論行銷活動並追蹤執行情況。
4. Marketing Budget & Campaign Planning 行銷預算及活動規劃
Annual planning for marketing budget and campaign.
每年行銷預算計算及活動規劃。
5. Participating in Brand and Product Video Filming參與產品影片拍攝工作
Collaborating with the Design Team to Discuss Video Filming Content
與美工人員合作,討論影片拍攝內容。
6. English Writing for Marketing Materials 文案撰寫
Good English writing skills are required to craft engaging marketing materials.
須具備英語文案撰寫能力。