Core Competencies and Skills
1.SEO/SEM: Proven experience managing and optimizing paid search campaigns (e.g., Google Ads) and implementing basic SEO best practices, communicating with agency.
2.Social Media Advertsing: Hands-on experience with advertising, and analytics across major platforms, especially LinkedIn.
3.Data Proficiency: Expert-level knowledge of Google Analytics (GA) or similar tools to track traffic, user behavior, and campaign ROI.
4.Reporting: Ability to translate complex digital data into clear, actionable insights for both internal teams and channel partners.
5.Familiarity with common Marketing Technology (MarTech) platforms.
6.Channel Marketing Experience: Ability to plan, execute, and track joint marketing campaigns with channel partners.
7.Sales Alignment: Understanding of the sales pipeline and how digital activities directly support channel partners in achieving their revenue targets.
Others
1.Communication & Collaboration: Exceptional interpersonal and communication skills
2.Project Management: Demonstrated ability to manage multiple projects simultaneously, including budget and timeline adherence.
3.Result-Oriented: A strong sense of ownership, consistently focused on linking marketing output to measurable business results.
4.Adaptability: A proactive learner who stays current with the latest digital marketing trends, platform changes, and emerging technologies.
Business Marketing
1. Collect and consolidate customer insights and market demand via close collaboration with the sales team.
2. Analyze and manage Purchase, Sales, and Inventory (PSI) data to support strategic planning.
3. Communicate Taiwan market needs to headquarter, providing data-driven recommendations to secure product allocation.
4. Monitor competitors and industry trends to identify market opportunities and risks.
Brand Marketing
1. Plan, manage, and execute online and offline marketing campaigns across B2B and B2C business lines.
2. Online marketing: Manage SNS platforms, digital media planning/buying, and collaborations with KOLs/influencers to promote company’s products and solutions.
3. Offline marketing: Organize and execute trade shows, industry exhibitions, partner events, and company-hosted activities.
4. Ensure brand consistency and maximize local visibility in alignment with global brand strategy.
5. Work closely with external agencies and internal stakeholders to deliver campaigns on time and within budget.