*主要負責產品科別為: 皮膚科、生物試劑
Within IRPMA Code of Practice, clients compliance and company i-HCP regulation, develop brand plan and lead brand plan execution to align with clients, sales team and cross-functions departments for business objectives achievement.
[General responsibilities]
• Develop marketing strategy to achieve annual sales target assigned by the company/client
• Propose annual advertisement & promotional budget and implement tactics to achieve business objectives
• Engage sales team with adequate resources allocation to develop regional plans and maximize business opportunities
• Develop key opinion leaders to strengthen the engagement with targeted medical societies / associations
• Monitor market dynamics and adjust plans accordingly to anticipate future trends and increase competitive advantages
• Identify opportunities of patient journey for assigned portfolio and align internal & clients' resources to improve adoption ladder