Follow the brand campaign calendar and strategically plan offline channel exposure and activities.
Use creativity and communication to win more traffic and visibility for the brand in offline channels.
Bring new customers to offline channels and boost sales performance
Responsibilities:
1. Channel Marketing Strategy Planning
• Plan annual offline channel marketing strategies and activity calendars based on the brand’s campaign schedule and key products.
• New channel development (include 360 exposure plan)
2. Trade Marketing Plan Operation
• Negotiate with channels for shelf/display space, exposure resources, and promotional placements based on campaign priorities.
• Update brand shelf /displays according to the campaign calendar, adjust exposure focus, draft copy, and plan different promotional bundles.
• Execute channel-related activities
3. Activity Effectiveness Analysis
• Analyze customer profiles and sales data across channels; review performance to identify problems and opportunities and provide improvement recommendations.
• Regularly share competitor market updates and mass-market trends as references for adjusting activities.
4. Offline Marketing Resource & Budget Management
• Manage inventory and distribution of offline channel marketing materials (DMs, trial cards/samples, coupons, etc.).
• Manage and allocate activity budgets and track ROI performance.
5. Channel-Related Training
• Coordinate with Customer Service and Field Coaches on channel product training to ensure key selling points are clearly delivered.
• For routine channel activities, align with Customer Service on execution and training methods based on campaign priorities.
Skills Required:
Necessary: Required: Channel marketing experience with Watsons, POYA, and Cosmed.
Secondary: Channel marketing experience in the beauty industry.
Our Taiwan branch was established in 2008, with offices located in Taipei and Changhua. We sell our products through various business models: including direct-to-consumer through our own website, e-commerce platforms (such as momo, PChome, Shopee), and selected retail partners (such as Watsons, Cosmed, POYA, etc.). Since 2021, we have been part of the Unilever Prestige Brand, proudly presenting our core values and growing together with our sister brands.
Paula’s Choice is committed to diversity! Our customers come from all walks of life, and so do our employees. We hire great people from a wide variety of backgrounds, not just because it’s the right thing to do, but because it makes our company stronger. If you share our values and our enthusiasm for empowering people to achieve their own definition of beautiful, Paula’s Choice could be a wonderful fit for you.
If you're looking for a career where you can make a real difference, join Paula's Choice today!
We're looking for talented and passionate individuals to help us change the world one face at a time.
We offer benefits that exceed the Labor Standards Act:
Generous paid leaves and extra bridge day off.
Regular employee activities, such as sports events, movie tickets, and company trips
Health check-up subsidies
Festive bonuses
Birthday allowance, wedding allowance, etc
New Product experience and staff discount.
Flexible and agile working location choice.
How you’ll have an impact at Paula’s Choice:
If you are passionate about skincare, dedicated to ensuring products meet the highest regulatory standards, and excited to contribute to a dynamic and innovative company, Paula’s Choice is the perfect place for you.