台灣嘉士伯貿易股份有限公司

At Carlsberg, we thirst for Great People, Great Brands & Great Moments. We never settle where we are, but always thirst for the better. This passion will continue to burn & forever keep us thirsty. Now, we are inviting dynamic, passionate, and professional talents to join Carlsberg Taiwan on this ambitious journey. We are seeking a Senior Marketing Executive to join our Taiwan team on a 1-year maternity cover contract. This role offers a unique opportunity to contribute to both brand and trade marketing initiatives, supporting the execution of integrated campaigns and commercial plans for our owned brands. What You Will Be Doing: • Support the execution of the annual brand plan and assist in delivering brand equity and channel growth initiatives. • Coordinate and implement marketing campaigns across ATL, BTL, digital, and influencer channels. • Collaborate with the Sales team to support key account activations and trade marketing programs in both on-trade and off-trade channels. • Assist in the development of promotional mechanics, pricing strategies, and discount planning for off-trade customers. • Monitor and track A&P budgets to ensure efficient and effective marketing spend. • Work closely with the Hong Kong and regional teams to align on brand and channel strategies and ensure timely execution in the Taiwan market. • Provide marketing insights and competitor analysis to support business planning and performance reviews. • Participate in pilot projects and cross-channel activations to test innovative trade marketing ideas. What We're Looking For: - Duration: 1-year maternity cover. - Education: Bachelor's degree in Marketing, Business Administration, or related field. - Experience: 2-3 years of marketing experience in FMCG or consumer goods. Exposure to beverage or alcohol categories is a plus. - Skills: • Fluent in English and Mandarin. • Proficient in MS Office (PowerPoint and Excel). • Strong coordination and project management skills. • Creative thinker with a passion for brand building. • Good interpersonal and communication skills. • Detail-oriented, proactive, and able to work independently in a fast-paced environment.

Job Summary: • To take part in daily operation & executing sales plan for MOT in Taiwan North. • To develop and grow sales distribution as per Company's sales plan & annual target. • To retain & build good customer relationship with current customers, responsible for contract renewal. • To develop and secure new contract outlets and responsible for negotiation of the yearly trading terms. • To support implementation of pricing policies (in line with overall price strategy of the company) to ensure brands are competitive in the market whilst being consistent with the desired positioning of the brand. • To manage and keep all free beer and PG spending within the budget. • To implement monthly sales activation plan, collaborating with Marketing & Logistics teams. • To provide sales forecast on monthly basis. • To track down sales volume per outlet with wholesaler(s) every month.

• 負責每日的業務接洽和團隊的銷售業績. • 負責帶領團隊開發潛在客戶, 拓展市場, 並達成主要品牌的業績目標. • 計畫定期拜訪有潛力的經銷客戶, 維持穩定客戶關係. • 協助規劃業務團隊事先計劃拜訪的主要目的 • 進行商品行銷, 主要產品品牌特色分析介紹, 並提供產品購買的建議. 針對客戶的特性來提供不同的產品組合. • 提供客戶新產品及市場資訊, 協助客戶業績成長, 維持良好的通路秩序, 訂定區域客戶業績目標, 增加市場佔有率. • 定期拜訪所屬區域客戶, 處理客戶任何疑問, 並回報給公司. • 反應及蒐集區域市場訊息, 規劃行銷活動, 鼓勵客戶進行銷售達成業績目標, 以提升品牌市占率. • 定期報告競爭者的銷售進度, 活動內容及市場佔有率, 並有效提出應對方案. • 負責掌控所屬區域的成本預算 • 確保負責的事情能在截止日期前做完 • 定期將所有有效相關數據呈報給業務經理.

• 文書資料處理及維護、更新、管理各類文件檔案及歸檔工作. • 協助主管處理相關文書工作及交辦事項. • 專案事項跟進及資料搜集. • 文具和雜項管理. • 完成公司所交付之任務. • 負責提供正確的數據.