英商赫力昂股份有限公司台灣分公司

Are you looking for an opportunity develop an effective and profitable Consumer Shopper marketing tool to maximize brand performance? If so, this is the role for you. As Channel Shopper Marketing Manager, you will be responsible to ensure Haleon’s sales growth via sound translation of brand strategy info effective shopper support tools. You will focus on the creation of shopper sell-out tools, education of experts in the store and creating the best visibility and communication plans. This role will provide YOU the opportunity to lead key activities to progress YOUR career. These responsibilities include some of the following: -Lead the development and execution of the shopper marketing support within scope in all channels where the brand is distributed -Develop relevant and meaningful education of Experts in-stores -Create an in-store visibility and a communication of categories via development of point of sale materials -Lead multi-brand / cross category support projects to ensure full coherence and addressing all elements of a successful sales support -Work with Brand marketing to ensure best-in-class translation of brand growth drivers and strategies into shopper tools -Work with Sales teams to provide tools that will address market gaps with opportunities and customer expectations in the most relevant and successful way -Work with Category Manager to incorporate and develop strategic guidelines into support planning and execution -Seek the most innovative and most successful Shopper support tools through regular store checks, detailed analysis, and promotions from competitors and Haleon and support client visits -Develop a tailored and compelling communications initiative to drive the commercial objectives and customer focus strategy -Effectively communicate support to the Sales team on a regular basis -Engage with customers to help secure Haleon strategic partnerships -Demonstrate the delivery of sales and equity targets across the brands in scope -Oversee optimization of shopper marketing spend through ongoing evaluation and effective prioritization of key activities -Act as shopper lead throughout the commercial planning process to ensure the shopper voice is at the heart of the Brand and Customer discussions. Candidate with less experience will be considered as Assistant Trade Marketing Manager

Hi. We’re Haleon. A world-leading consumer healthcare company with exceptional category-leading brands – including Sensodyne, Panadol, Polident, Centrum, Caltrate, Stresstabs, Panadol, Advil, Otrivin. We have a clear purpose: to deliver better everyday health with humanity. For billions of people around the globe. About the role: This role will be in charge of product influencer activation, including managing influencer activation timeline and content, while ensure perfect on-time execution. We anticipate this role could further develop great project management skills and good communication skills through multi-tasking and multi-stakeholder managing. In addition, this person could further understand how to implement brand strategy on KOL planning as well as build up marketing sense especially on holistic influencer planning and execution. Key responsibilities: -Manage influencer activation timeline and ensure well on-time execution. -Develop and execute content linked with brand strategy and current trend to driver consideration and purchase to brand -Data analysis on category, competitors, and brand performance. -Team support if needed Qualifications and skills: Digital savvy In depth knowledge of social media trend and influencers Detail-oriented Team players Proactive, open-minded, and motivated to learn