知名企業-Marketing Manager-202AC

Advertising, Promotion, Trade Shows, Event Marketing: Media evaluation and selection, public relations, creative development, production and ad placement in cooperation with the functional and division managers. Includes collateral development, warehousing and distribution of sales and ad specialty items. Responsible for selecting appropriate trade shows, developing the content of dealership presentation, staffing and budgeting. Includes evaluating and executing open houses, tent sales, industry conferences, etc. Brand Management: Responsible for dealership image, all signage, and related graphics Campaign Management: Development of marketing campaigns, execution and follow-through, including list selection and metrics. Channel Alignment: Ensure that all sales and marketing channels are integrated and appear seamless to the end user. Communications: Includes planning, development and distribution of internal and external publications, translations, etc. Also includes all photography needs CRM: Overall responsibility for training, acceptance and maximum utilization of CRM resources (including technology tools and common processes), integration of all customer-facing channels, frequency of contact, analysis and metrics. Voice of the Customer: Understanding the concerns and needs of the customer across all market segments; how they differ and applying that knowledge to maximize all customer interactions. Responsible for all design, execution, analysis and reporting Customer Satisfaction, Loyalty, Retention: Metrics development, survey distribution, collection and analysis. Other activities including value segmentation, also includes training liaison. Creating retention strategies and ensuring that current business relationships are afforded every opportunity to become loyal customers