台灣總部 - E-commerce Senior Manager

The JRGTW e-Commerce head is responsible for growing PH/KFC Taiwan owned-channel digital sales (Online/KIOK/BYOD) thru developing local strategy/plan/KPIs and leading/supervising the EC team to implement plans via working with cross functions (CRM/MKT/DTS/OP) and external agency (Media/Martech). This position reports to the Pizza Hut Taiwan General Manager and the KFC Taiwan General Manager. 【Strategy and Sales】 (50%) - Aligned with regional strategic direction, develop total PH and KFC Taiwan OLO/KIOSK/BYOD strategy, calendar and campaigns to grow company digital sales with focused on owned channel; Manage both paid and non-paid channel by improving the content and conversion rate thru working with agency and cross-function. - Devise Performance strategies and regular performance review with agency and utilize a range of techniques including SEM/SEO/AIO to drive online traffic with reasonable ROAS. - Develop plan to grow digital customer base thru online/instore/3rd party and develop App-centered ordering experience thru working with CRM and DTS. - Manage the ordering platform to ensure the good ordering experience (UIUX) to grow CV% and add-on% thru working with MKT and DTS. - Review best market practice (from JRG/YUM/TW market) and new technology, and keep the JRGTW as leading position and propose the applicable ideas into practice. - Analyze digital sales performance to provide the regular performance reports thru analytic analysis/insight, and adjust the programs/plan as needed to deliver the annual sales goal and KPI. 【Communication and Sharing】 (20%) - Regularly review for digital performance, plans and learning to regional EC, local management team and FHs. - Prepare and attend the regular local management meeting and YUM meeting per request. - Work closely with cross-functional teams (CRM/MKT/DTS/OP) to ensure effective communication and coordination of digital initiatives. 【People Training and Development】 (15%) - Lead and supervise team to deliver sales target/KPIs. - Develop team member by ongoing coaching and support in identifying their development opportunities and internal/external training resources and courses. 【Agency】 (10%) - Lead and supervise agency (performance and Martech) to deliver quality performance. - Develop cross-market partnership that encourages exchange of ideas and innovation. 【Administration】 (5%) - Control A&P spending to ensure its efficiency/effectiveness. - Ensuring that all advertising and promotion materials follow the appropriate legal and YUM guideline.