【請至:https://jrg.avature.net/en_US/careers/JobDetail/WEB-APP-UX-Planner/1863,我們將以這邊收到的履歷為主】
Position Summary:
Grow owned channel sales incl OLO(WEB) and APP(PKAPP) from CRO perspective which acquire customer-centric mind-set and skill-set of user flow design and data analysis.
【Strategy】
1. Annual CRO strategy to increase WEB(OLO) CV% and APP(PKAPP) usage%
- Discover customer needs and understand pain points by 1) Background Research, 2) Competitive Analysis, 3) Interview/Survey, 4) Brain-storming workshop, 5) Field study 6) Data analysis which may utilize GA4, fullstory or related tools.
- Set KPI for each initiative, set annual development calendar
- Project evaluation incl resource, ROI, and expected outcome.
- Collaborate with related parties incl. internal and external vendors.
2. Explore potential solutions to uplift post-purchase satisfaction incl order tracker, communication with rider, customer feedback flow design.
【Plan Execution/Project management】
1. Provide clear action proposal by project base.
2. Design flow chart and easy wireframe for cross-function communication and co-work.
3. Work closely with IT, designers, even outside vendors on UI frames, and prototype.
4. Formulate and conduct series of A/B testing to test different hypothesis to improve overall CRO and add-on rate
5. Project management incl timeline and deliverables.
6. Project performance tracking and be able to identify key factors.
7. Agency/Vendor management
8. Leverage agencies to optimize the digital marketing investment.
9. Learn new practices and tools from the market to get digital experience initiatives.
10. Reporting : Regular basis reporting incl CRO performance review and project updates.
【Agency/Vendor management】
1. Leverage agencies to optimize the digital marketing investment.
2. Learn new practices and tools from the market to get digital experience initiatives.
【Reporting】
1. Regular basis reporting incl CRO/ Add-On performance review and project updates.
我們是『奇思企業股份有限公司』,運動/潮流品牌代理商起家,代理與銷售包含 > Herschel Supply Co、KANGOL、Paul Frank、NCAA、NBA、NFL、EVERLAST、Angelia & Pets、ccilu等品牌,產品線涵蓋運動、街頭、休閒雅痞和家庭生活等風格,引領市場主流,紮根擴大國內市場,並朝華人地區第一時尚運動休閒品牌為目標經營。
我們專注於品牌全渠道營運,追求高效率和彈性的工作環境,讓您能夠充分發揮設計才能,一同協助團隊應對市場快速變化與挑戰,並且能夠讓您累積豐富的品牌營運深度和視野。
【 About The Role 】
我們正在尋找一位能應對快速變化的數位/電商視覺設計師人才。在這個角色中,您的職責將包括日常的品牌數位渠道設計需求。同時,樂於尋找應用新工具,幫助提升製作效率,運用設計專業為代理品牌創造品牌價值與眼球。
【 What You'll Do 】
1.電商平台網頁Banner、每季主題是絕、大型檔期活動等視覺製作。
2.廣告投放、社群平台所需之靜態或動態設計素材。
3.各品牌上架商品用的組合圖製作,Resize商品圖及產品的商說情境。
4.與營運團隊緊密合作,確保設計作品符合品牌形象及市場需求。
5.協助團隊製作設計圖延伸尺寸,包含電商平台、廣告投放與社群平台素材。
6.完成主管交辦事項,臨時緊急狀況處理及回報
【 Who You Are 】
1. 熟悉Illustrator、Photoshop、indesign等設計軟體。
2. 具設計創意思維、視覺洞察力與執行力。
3. 具備靈活適應快節奏的電商環境。
5. 處事細心、主動積極及良好的溝通協調力。
6. 能獨立高效完成設計案件,也可配合團隊合作。