• In charge of overall visual merchandising at shelves/counters /Online promotion contents to be aligned with brand guideline and image: Merchandising units / Product display / Light box / Brand Video / POSM/ Event Display.
• Create appealing and eye-catching visual displays that lead the customer through the entire counter.
• Define by brand VM plan and work with design vendors to implement a creative visual merchandising.
• Oversee the production and work with sales team to ensure execution excellence.
• Implementation and achievement of various kinds of customer-related projects assigned with quality that meets KPI set.
• Collect and analyze market information via offtake data analysis, sales data, market visit, feedback from sales team, and provide insight accordingly.
• Monitor costs and work within budget.
MISSION STATEMENT
• Responsible for the excellent management of the Bulgari store through the achievement of targets and complete store KPIs
• Driving and supporting the sales team as a coach for individual target achievement
• Maintain sound relationship with VIP customers as well as deliver exceptional service and develop new potentials
MAIN RESPONSABILITIES
• Manage the boutique in order to achieve sales objectives and store and service KPI’s, ensuring to spend most of the time on the shop floor with sales team and clients
• To actively participate in community events and maintain a visible presence in the community to develop existing and new client bases and to project a positive and appealing brand image. Special focus on personal knowledge and relation building and maintaining with top customers
• To assess the store’s needs and communicate such needs to the appropriate corporate and local departments
• To monitor and guarantee the best product display in the store (windows, counters…) following guidelines and standards
• To ensure the training of salespeople to increase technical and product knowledge and develop sales techniques and stock/inventory management. Partner with Sales Trainers in training definition, implementation plans, and follow up
• Be responsible for the store stock, ensuring to efficient and effective manage it according to KPIs.
• To actively ensure the application of security, sales, and stock processes and procedures
• To resolve client complaints/disputes
• To control and verify alignment to standards of discounts
• To act as an organizational interface towards the Local MKT assuring the implementation of CRM strategies and procedures to enhance the customer base in quality and quantity
• To monitor and provide tools for the salespeople to help understand and increase sales performances
• Ensure the participation of the store team to training sessions in order to develop and strengthen their knowledge on different topics (collections, selling techniques, brand and inspiration stories, security…).
• Be responsible for the good maintenance, the safe environment, the good functioning of the store as well as the respect of product assortment and visual merchandising, respect of excellent uniforms and grooming standards
• Ensure a strong knowledge of the relevant markets: competitions, events, products and pricing. Related to their environment (city, street, mall, dept. Store) guarantee profound knowledge on brand locations, events and marketing activities.