1. Manage a large part of the new retail division's merchandise assortment under supervision of the company's Merchandising Director.
2. Maximize revenue generation and profitability via assortment decisions with a clear and constant customer focus.
3. Ensure assortment reflects the current market conditions, customer preferences, competitor offerings and brand positioning strategy of the company.
4. Support decisions upon assortment composition, additions, eliminations and alterations of SKU listings and pricing.
5. Cooperates on a day-to-day basis with the group's wholesale merchandising team and aligns closely with the warehousing & logistics and store operations functions of the retail business.
6. Supports continuous improvement of the assortment.
7. Opportunities to be promoted to higher management positions within the merchandising team after a few years as the company grows.
1. 新零售事業的商品選擇及規劃並直接向Merchandising Director報告
2. 依據消費市場動向做商品規劃並幫助團隊營收最大化
3. 確保品類規劃商品選擇能反映市場趨勢、消費者的消費喜好、及競爭對手間之商品差異化,並做適當調整以符合公司品牌定位策略
4. 負責品類規劃管理,依據商品銷售表現作適當調整
5. 與倉庫與物流團隊對接開店前商品備貨量、銷售預估量及後續營運規劃
6. 持續不斷優化商品組織表最佳化選品及品類規劃
7. 視工作績效有機會晉升更高階管理職位
Sales Leadership & Execution
• Drive revenue growth by leading the development and execution of sales strategies
• Set performance goals, track KPIs, and coach sales teams to achieve targets
Marketing & Brand Strategy
• Develop and execute comprehensive marketing strategies that support brand positioning and business objectives
• Develops strategic direction and develop brand marketing plans
• Ensure brand consistency across all marketing touchpoints, including digital, print, in-store, and events
• Collaborate with internal stakeholders and creative teams to deliver compelling brand messaging and visual identity
• Participate in the design and strategic planning of proprietary (in-house) products to ensure alignment with brand direction
Channel Campaign Planning & Performance Tracking
• Design and execute promotional campaigns tailored to specific sales channels
• Monitor campaign performance metrics, generate reports, and optimize for ROI
Cross-Regional Coordination
• Collaborate with product, R&D, and design teams to align features with market needs and brand strategy
• Work closely with the Regulatory Affairs team to ensure product and marketing compliance with local and international regulations
• Collaborate with cross-functional teams and secure support in delivering timely execution of programs
Customer Relationship Management
• Build and maintain strong relationships with key customers and stakeholders
• Leverage CRM tools and data insights to enhance customer experience and retention