1. Lead and manage a team of Visual Merchandising/Activity co-workers and inspire and challenge them to strengthen the uniqueness of the IKEA identity in range presentation solutions in the store.
2. Responsible for gathering and translating knowledge of people's needs and dreams in the local market into relevant and inspiring range presentation solutions that support a convenient shopping experience and reflect the local needs of life at home.
3. Lead a team of Visual Merchandising/Activity Co-workers in creating relevant, inspiring, affordable and commercial range presentation solutions that reflect a wide variety of styles, price levels, meet many individual tastes and exceed visitor's expectations.
4. Keep up to date and knowledgeable about retailing, home furnishing and trends in order to support the Com&In manager to facilitate workshops that generate creative directions that inspire and surprise visitors with a strong visual impression.
5. Responsible for the recruitment and competence development of Visual Merchandising/Activity co-workers and securing personal succession planning by constantly searching for potential candidates.
6. Provide active support in developing the department action plan using layout as a commercial tool as well as range presentation and vitality initiatives that are focused on growing the business and supporting long-term profitability and execute agreed plans together with the Com&In team and other functions.
7. Act quickly to exploit commercial opportunities and ensure the Visual Merchandising/Activity co-workers understand the impact of Com&In actions on the financial result.
8. Ensure that Visual Merchandising/Activity co-workers base their work on the layout as a commercial tool and execute range presentation solutions with high quality, simplicity, cost-effectiveness and efficiency by applying national directions and using global tools and best practices.
9. Ensure the team always keep visitors in mind, minimise disruption and communicate changes when working on the shop floor.
10. Actively contribute in the national Visual Merchandising/Activity Managers network and share national directions and global tools with the Visual Merchandising/Activity co-workers in the stores.
【請至:https://jrg.avature.net/en_US/careers/JobDetail/WEB-APP-UX-Planner/1863,我們將以這邊收到的履歷為主】
Position Summary:
Grow owned channel sales incl OLO(WEB) and APP(PKAPP) from CRO perspective which acquire customer-centric mind-set and skill-set of user flow design and data analysis.
【Strategy】
1. Annual CRO strategy to increase WEB(OLO) CV% and APP(PKAPP) usage%
- Discover customer needs and understand pain points by 1) Background Research, 2) Competitive Analysis, 3) Interview/Survey, 4) Brain-storming workshop, 5) Field study 6) Data analysis which may utilize GA4, fullstory or related tools.
- Set KPI for each initiative, set annual development calendar
- Project evaluation incl resource, ROI, and expected outcome.
- Collaborate with related parties incl. internal and external vendors.
2. Explore potential solutions to uplift post-purchase satisfaction incl order tracker, communication with rider, customer feedback flow design.
【Plan Execution/Project management】
1. Provide clear action proposal by project base.
2. Design flow chart and easy wireframe for cross-function communication and co-work.
3. Work closely with IT, designers, even outside vendors on UI frames, and prototype.
4. Formulate and conduct series of A/B testing to test different hypothesis to improve overall CRO and add-on rate
5. Project management incl timeline and deliverables.
6. Project performance tracking and be able to identify key factors.
7. Agency/Vendor management
8. Leverage agencies to optimize the digital marketing investment.
9. Learn new practices and tools from the market to get digital experience initiatives.
10. Reporting : Regular basis reporting incl CRO performance review and project updates.
【Agency/Vendor management】
1. Leverage agencies to optimize the digital marketing investment.
2. Learn new practices and tools from the market to get digital experience initiatives.
【Reporting】
1. Regular basis reporting incl CRO/ Add-On performance review and project updates.