[POSITION SUMMARY]
This position is responsible for transforming HQ marketing & communication guideline to local Marcom strategy with measurable actions to build up the brand image, awareness, support corporate commitment initiatives to reinforce brand equity in the long term.
[KEY RESPONSIBILITIES]
1. Marketing Strategy / Plan Development
- Define local marketing plan in line with HQ brand strategy/operation goal ensuring the specific adaptation to local context and challenges
- KPIs driven, Leverage branding/ATL/BTL knowledge to make informed decisions on budget and sales efficiency
- Identify and prioritize creations that drive customers and network growth opportunities
- Support the merchandizing transition project with clear mission to optimize the local merchandizing to stock dynamic, stock cost monitor, stock optimizing to maximize sales outcome from passive operational roles to active orchestration roles.
- Define launch packs and specific local actions to maximize sales turnover
2. Developing and Managing Communication & PR Strategy
- Oversee Communications & PR strategies across all media to ensure objectives are adhered to and all tactical plans are implemented
- Maintain strong relationships with key press and identify opportunities for high visibility brand and creations stories in partnership with HQ
- Anticipate the rapid evolution of media platforms to create connection with clients in 360 degree dimension via different channels digital & physical.
- Implement the ALUXE image and guidelines through media plan definition and press/PR and Events
- Support and amplify the corporate commitments locally
- Crisis management: develop and implement PR contingency strategies/plans as appropriate. Draft statements for all potential issues
3. Event planning and management
- Propose yearly event planning which aligns with global direction and local strategy
- Oversee and give guidance to all event planning and executions
- Coordinate with HQ for respective events to ensure alignment of brand image and approval of local concepts
4. Visual merchandising
- Lead the VM function and oversees the Implementation of worldwide boutiques animation in internal displays and external windows across both networks
- Propose local adaptations of international animation to fit local trends
- Develop and propose new concepts to upgrade visual impact for events and client activities
- Guide global direction for local adaptation regarding event, exhibition design & creation with agency and internal VM teams.
5. Metrics and measurement
- Develop and execute qualitative and quantitative market research levering local and Central resources in collaboration with Client Department
- Assess and report competitive and cultural trends
- Track trends, analyzing market research, making recommendations and developing comprehensive strategic briefs based on data
- Produces regular reports for management decisions, providing specific recommendations and regular updates on competitor benchmarking
6. Budget Management
- Forecast budget according to annual business target and strategy
- Manage budget and ensuring activities are kept within budget of the fiscal year
If you are eager to shine in a team that embodies aesthetics, professionalism, and warmth, send us your resume and join us to sparkle together!