Job brief
We are seeking a Public Relations Manager (PR Manager) to nurture a strong industry network, increase awareness and develop an enviable corporate image by developing and executing effective communication and media relations programs.
Responsibilities
Develop a marketing communications plan including strategy, goals, budget and tactics
Develop media relations strategy, seeking high-level placements in print, broadcast and online media
Coordinate all public relations activities
Direct social media team to engage audiences across traditional and new media
Leverage existing media relationships and cultivate new contacts within business and industry media
Manage media inquiries and interview requests
Create content for press releases, byline articles and keynote presentations
Monitor, analyze and communicate PR results on a quarterly basis
Evaluate opportunities for partnerships, sponsorships and advertising on an on-going basis.
Build relationships with thought leaders to grow industry awareness
Maintain a keen understanding of industry trends affecting clients and make appropriate recommendations regarding communication strategy surrounding them
Requirements and skills
Proven working experience in public relations required
Proven track record designing and executing successful public relations campaigns at both a local and national level
Strong relationships with both local and national business and industry media outlets
Experience in acting as a company spokesperson; comfortable and skilled in both broadcast and print media interviews
Exceptional writing and editing skills
Solid experience with social media including blogs, Facebook, Twitter, etc.
if in forex industry will be a plus
職責
• 制定行銷傳播計劃,包括策略、目標、預算和執行方式
• 制定媒體公關策略,爭取在印刷媒體、廣播和線上媒體中獲得高層級曝光
• 協調所有公關活動
• 指導社群媒體團隊,確保在傳統與新興媒體上有效吸引受眾
• 利用現有的媒體關係,並拓展新的商業與產業媒體聯繫
• 處理媒體查詢與訪談邀請
• 撰寫新聞稿、專欄文章及主題演講內容
• 每季監測、分析並彙報公關成效
• 持續評估合作夥伴、贊助機會及廣告投放的可行性
• 與行業意見領袖建立關係,以提升產業認知度
• 密切關注影響客戶的行業趨勢,並針對相關的溝通策略提出適當建議
要求與技能
• 需具備公關相關的工作經驗
• 具備成功策劃並執行本地及全國性公關活動的經驗
• 與本地及全國的商業和產業媒體機構有良好的人脈關係
• 有擔任企業發言人的經驗,能自信且專業地應對廣播與印刷媒體訪問
• 具備優秀的寫作與編輯能力
• 具有社群媒體操作經驗,包括部落格、Facebook、Twitter 等平台
• 若具備外匯(Forex)行業經驗者將優先考慮職責
• 制定行銷傳播計劃,包括策略、目標、預算和執行方式
• 制定媒體公關策略,爭取在印刷媒體、廣播和線上媒體中獲得高層級曝光
• 協調所有公關活動
• 指導社群媒體團隊,確保在傳統與新興媒體上有效吸引受眾
• 利用現有的媒體關係,並拓展新的商業與產業媒體聯繫
• 處理媒體查詢與訪談邀請
• 撰寫新聞稿、專欄文章及主題演講內容
• 每季監測、分析並彙報公關成效
• 持續評估合作夥伴、贊助機會及廣告投放的可行性
• 與行業意見領袖建立關係,以提升產業認知度
• 密切關注影響客戶的行業趨勢,並針對相關的溝通策略提出適當建議
我們誠摯邀請充滿熱忱且積極進取的數位行銷管理師加入我們的行銷團隊,您將有機會參與行銷的各個環節,從整體策略制定到實際執行全程投入。
身為行銷團隊的一員,您將專注於提升潛在客戶數量、轉換率以及公司品牌知名度,同時透過數據分析找出商機並持續優化績效。
主要職責
• 制定並執行數位行銷策略,以提高目標族群中的潛在客戶數及轉換率
• 與團隊及內部部門協作,確保所有行銷及推廣計畫順利執行
• 撰寫與優化網站內容、社群媒體貼文、廣告文案、著陸頁、部落格及其他溝通內容
• 進行數據分析並收集洞察資料
• 管理、更新及維護社群媒體平台、SEO企業網站、電子行銷活動、SEM廣告、電子報
• 追蹤並掌握最新數位行銷趨勢、工具與創新,持續尋找成長與改善的機會
我們提供:
• 具競爭力的薪酬與年終獎金
• 依績效表現提供獎金獎勵機會
• 與活力且充滿動力的團隊合作
• 與優秀專業人才共同參與專案
• 辦公室位於市中心商業區
• 充滿活力的企業文化
• 明確的職涯成長與發展機會
• 符合當地法規的標準法定福利
We are inviting passionate and highly motivated Digital Marketing Executive to join our Marketing Team where you’ll have the opportunity to get involved in many aspects of marketing from overall strategizing, right down to the execution.
As part of the marketing team, you will be focusing on generating leads, conversions, and building brand awareness of the company while analyzing data to identify opportunities and improve performance.
Key Responsibilities
• Develop and execute digital marketing strategies to increase leads/conversions in our targeted demographic.
• Collaborate with team and internal departments to ensure the smooth execution of all marketing and promotion programs
• Craft and optimize website content/copywriting content for social media posts, ads, landing pages, blogs, and communications.
• Perform data analysis and gather insights
• Manage, update, and maintain social media platforms, SEO corporate websites, e-marketing campaign, SEM campaigns, eNewsletter.
• Stay up-to-date on digital marketing trends, tools, and innovations, identifying opportunities for growth and improvement.
What we offer:
• Competitive remuneration with potential for performance-based incentives
• Opportunities to collaborate with a strong, dynamic team
• Work alongside talented professionals on exciting projects
• Office located in the CBD area
• A energetic company culture
• Career growth and development opportunities
• Standard statutory benefits in accordance with local regulations
• 日常社群行銷能力及擅長跨部門溝通協調
• 線上活動及線下實體行銷活動策劃
• 熟悉社群媒體平台更新及數位廣告操作投放
• 官方網站、粉絲團管理、網路商城管理,活動規劃與執行
• 具備數據分析能力,並能有效提出優化策略及效益評估
• 具備中英文文案撰寫能力
Responsibilities for Digital Marketing
• Analyze digital data to draw key recommendations around website optimization
• Conduct social media audits to ensure best practices are being used
• Maintain digital dashboard of several different accounts
• Coordinate with sales team to create marketing campaigns
• Prepare emails to send out to customers
• Monitor key online marketing metrics to track success
• Create and maintain online listings across e-commerce platforms
• Ensure that the brand message is consistent
Qualifications for Digital Marketing
• 2+ Years of Experience in Digital Marketing
• Fluent in English speaking and writing
• Bachelor's degree in marketing or business
• Knowledge of video and picture editing software such as Adobe
• Capable of management and coordination for multiple projects at the same time
• Attention to detail
• Full understanding of all social media platforms
• Problem solving skills
• Knowledge of content management systems