1、行銷活動管理:
① 規劃、執行並優化 EDM、簡訊、APP Push 等自動化行銷活動。
② 協助設計分眾策略
2、數據分析與成效追蹤:
① 分析用戶行為、生命周期與留存率。
② 追蹤活動 KPI(開信率、點擊率、轉換率、LTV 等)。
③ 製作報表,提供成效檢視與改進建議。
3、CRM 系統維護與優化:
① 管理 CRM / MA 工具(如 Salesforce、HubSpot、Adobe Campaign..等)。
② 協助資料清理、分群與流程自動化設計。
4、跨部門合作:
① 與相關部門緊密合作,配合制定會員經營策略。
② 支援促銷活動或專案,確保訊息一致性與用戶體驗。
Loyalty Program Management (BA – 60%)
(1)Collaborate closely with internal stakeholders to create LINE function improvements that cater to the broader business and marketing needs
(2)Drive improvement on LINE and databases to capitalize on business opportunities
(3)Implement CRM activities including but not limited to loyalty program and member redemption
(4)Understand loyalty system and different touch points to help and improve user interface design
(5)Collaborate with internal and external parties on the member communication plan and schedule
(6)Launch CRM campaigns on time and achieve business goals
(7)Provide administrative support for the achievement of overall objectives and coordinate with relevant parties for necessary follow-up actions
Project Management (System Integration) (PM – 40%)
(1)Perform project management duties and work with other teams for system integration
(2)Effectively plan, manage and co-ordinate the execution of project management to ensure quality deliverables, on time involving within scope & within budget
(3)Assist the administration, system configuration, testing and maintenance between global & local data systems/APP
(4)Coordinate and handle communications between global project teams, technical teams and local brand team for system implementation, bug fixing, testing, training and related documentation.
(5)Assist to develop and review requirements, specifications, business processes and recommendations for the proposed solution from various parties
(6)Preparation of documentation, including but not limited to such as scope of work, user requirements, technical brief, project schedules, meeting minutes, set-up procedures, testing procedures
(7)Provide professional recommendations both internally and externally (global project team, 3rd party vendors) on issues that may arise from project planning, execution, and integration
(8)Other ad hoc duties as assigned by team lead.