Key Responsibilities:
1. Platform Management: Oversee the ongoing management of USA Amazon and other marketplaces.
2. Strategy Development: Develop and implement ecommerce strategies to drive online sales and customer engagement.
3. Performance Analysis: Monitor and analyse site performance, user behaviour, and sales data to inform strategic decisions.
4. Customer Experience: Enhance the online customer journey, ensuring a smooth and engaging shopping experience.
5. SEO & SEM: Optimize the website for search engines and manage online advertising campaigns
6. Manage Third-Party: Oversee and collaborate with 3rd party to enhance reach and improve performance through strategic partnerships.
7. Collaboration: Work closely with marketing and sales teams to align ecommerce initiatives with overall business goals.
8. Inventory Management: Coordinate with the supply chain team to ensure accurate inventory levels and timely product availability.
9. Content Creation: Develop and manage social media to engage customers and drive traffic to the website.
10. Ability to build a fast moving E-com business and grow from 0-1.
Qualifications:
1. Experience: Minimum 5-7 years of experience in ecommerce, preferably with Amazon and a startup background
2. Technical Skills: Proficient in ecommerce platforms, SEO, SEM, and web analytics tools.
3. Analytical Skills: Strong analytical skills with the ability to interpret data and make data-driven decisions.
4. Project Management: Excellent project management skills with the ability to handle multiple projects simultaneously.
5. Communication: Strong verbal and written communication skills in English and Chinese.
6. Team Player: Ability to work collaboratively in a team environment.
【請至:https://jrg.avature.net/en_US/careers/JobDetail/WEB-APP-UX-Planner/1863,我們將以這邊收到的履歷為主】
Position Summary:
Grow owned channel sales incl OLO(WEB) and APP(PKAPP) from CRO perspective which acquire customer-centric mind-set and skill-set of user flow design and data analysis.
【Strategy】
1. Annual CRO strategy to increase WEB(OLO) CV% and APP(PKAPP) usage%
- Discover customer needs and understand pain points by 1) Background Research, 2) Competitive Analysis, 3) Interview/Survey, 4) Brain-storming workshop, 5) Field study 6) Data analysis which may utilize GA4, fullstory or related tools.
- Set KPI for each initiative, set annual development calendar
- Project evaluation incl resource, ROI, and expected outcome.
- Collaborate with related parties incl. internal and external vendors.
2. Explore potential solutions to uplift post-purchase satisfaction incl order tracker, communication with rider, customer feedback flow design.
【Plan Execution/Project management】
1. Provide clear action proposal by project base.
2. Design flow chart and easy wireframe for cross-function communication and co-work.
3. Work closely with IT, designers, even outside vendors on UI frames, and prototype.
4. Formulate and conduct series of A/B testing to test different hypothesis to improve overall CRO and add-on rate
5. Project management incl timeline and deliverables.
6. Project performance tracking and be able to identify key factors.
7. Agency/Vendor management
8. Leverage agencies to optimize the digital marketing investment.
9. Learn new practices and tools from the market to get digital experience initiatives.
10. Reporting : Regular basis reporting incl CRO performance review and project updates.
【Agency/Vendor management】
1. Leverage agencies to optimize the digital marketing investment.
2. Learn new practices and tools from the market to get digital experience initiatives.
【Reporting】
1. Regular basis reporting incl CRO/ Add-On performance review and project updates.