Main Roles and Responsibilities:
MARKETING CREATIVITY
o Marketing ideas and plans
o Public Relations
o A & P
o Product launches
o Promotion schedules
o Principals’ relationship
o Development of distribution channels
■Actively plan and implement creative marketing ideas and calendars to build the market share and awareness of brands.
■Ensure that all marketing plans are executed in line with brand image and expected standards
■Constantly enhance brand representation and visual display in the stores, ensuring that the in-store merchandising reflects the image and spirit of the respective brands.
■Establish strong relationships with the Principals, Departmental Stores, Perfumeries, and ensure that operational requirements are effectively attended to.
■Formulate effective advertising and public relations strategies to optimize the exposure of brands in the most cost effective way and ensure they are executed in line with desired standard and direction.
■Develop local media and creative campaigns for the brands.
■Establish and maintain good rapport with appointed advertising agencies, media owners, suppliers.
■Ensure that production such as point-of-sale materials, packaging, and brand stationery are produced in line with established image and standards.
SALES & OPERATIONS
o Sales Turnover & Brand Ranking in Departmental Stores
o Counter & Space Negotiation
o Stock Management
o Sales Budget
o Collateral Budget
o Staff Motivation & Training
■Ensure that committed departmental store targets and overall sales targets are achieved.
■Negotiate with store owners for good animation areas and promotional programs.
■Ensure that marketing programs are effectively communicated to the sales team and the necessary logistics are well managed.
■Meet with the sales team regularly to monitor their sales achievement and motivational level.
■Motivate the distribution channels through exciting joint programs, incentives, sales ideas, etc. to ensure that we are accorded preferred status.
■Forecast sufficient selling stocks, testers, POS materials and samples for each promotion.
■Review average sale of the brand and plan purchases accordingly. Slow moving merchandise should be kept to the absolute minimum.
■Ensure stock holding is maintained at the correct level to maximize sales and ensure that merchandise is distributed effectively to meet sales demand.
■Take quick action on slow moving or dead stock. Stock holding should be kept to 60 days.
SALES, FINANCE, P&L
■Prepare and establish annual sales targets and plans for each brand for Management approval prior to start of financial year.
■Ensure approved sales targets are achieved.
■Determine operating and expense budgets for all brands and ensure that such budgets are effectively managed. A&P budget should normally be kept within budget.
■Ensure general costs of carrying out brand management/operations are minimized and profits are maximized effectively.
■Ensure that budgeted product contribution is kept for each brand
■Prepare internal and principal budgets based on company and brand directions taking into account product contributions.
MANAGEMENT REPORTING & OTHERS
■Provide GM/BM with timely, accurate and regular business progress reports.
■Provide also updated and accurate information of general market trends and competitors’ activities for decision making and business development.
■Able to react to change productively and handle other essential tasks as assigned.
■To be the service key trade accounts on designated trade partners. Ensure that overall store efficiency in terms of returns per square foot are kept through brand and corporate promotions
Recruitment Privacy Notice
By proceeding with your application, you confirm that you have read LUXASIA's recruitment privacy notice [https://www.luxasia.com/recruitment-privacy-notice/] and consent to the LUXASIA group collecting, processing and disclosing your personal data for purposes specified in the notice.
*지원 시 한국어 이력서 제출 필수!!*
[담당업무]
PROJECT MANAGEMENT
- 온/오프라인 이벤트 현장 운영
- 소비자 니즈를 파악하여 이벤트 기획
- 프로젝트 관련 협력 업체 커뮤니케이션
[자격요건]
- K-CULTURE 의 이해도가 높으신 분
- 문제 해결능력이 뛰어나신 분
- 관련 직무의 경험이 있으신 분
- 변화가 두렵지 않고 도전의식이 뛰어나신 분
- 한국어로 업무 소통 능력 있으신 분
[우대사항]
- 한국어(TOPIK) 5급 이상
- 관련 업무 경험자
[채용절차]
- 서류전형 → 1차 전화 인터뷰 → 2차 대면 인터뷰 →최종합격
※절차는 변경될 수 있습니다.
[지원 시 주의사항]
- 3개월의 수습 기간이 있습니다.(수습 기간 동일 급여와 복리후생 보장)
- 한국어 이력서 무조건 첨부해주세요.
[참고사항]
- 서류 합격자에 한해 연락 드립니다.
- 본 채용은 상시 진행으로 우수 인재 채용 시 마감될 수 있습니다.
- 사무실 주소 변경될 수 있으니 참고해주시기 바랍니다.