Member Lifecycle Program Management (55%)
1. Lead lifecycle campaign strategy and execution.
2. Collaborate with internal MKT campaign PMs and specialists to ensure campaign delivery, performance monitoring, and iteration
3. Identify customer segments and propose relevant campaign journeys to increase member reactivation, frequency, and retention
4. Leverage Braze to implement multi-channel communications (EDM, APP Push, SMS, LINE)
5. Define campaign KPIs and track performance in collaboration with the data team by monthly basis.
Member Experience and Platform Collaboration (30%)
1. Work closely with the App team to align campaign logic with member touchpoints
2. Provide input for member journey UX, push module planning, and personalized content placements
3. Partner with EC and APP team to translate membership initiatives into platform features.
Strategic Insight and Cross-Functional Coordination (10%)
1. Collaborate with brand, marketing, EC, and data teams to align objectives and prioritize roadmap
2. Contribute campaign-level insights to support broader CRM or product enhancements
3. Participate in MarTech tool evaluations and propose new applications where relevant
Administrative and Operational Ownership (5%)
1. Ensure campaign documentation and lifecycle SOPs are maintained
2. Support budget tracking and timeline control for lifecycle initiatives
【請至:https://jrg.avature.net/en_US/careers/JobDetail/Pizza-Hut-Marketing-Brand-Manager/1903 投遞履歷,我們將以這邊收到的履歷為主】
Job Responsibilities:
Drive the growth of the Core Pizza business and enhance brand equity through strategic product portfolio management, effective communication planning, and promotional initiatives. This role requires close collaboration with external agencies and cross-functional teams to achieve both brand and business objectives.
Key Responsibilities:
* Develop and implement strategic plans for the assigned category, including marketing calendar planning, to build brand equity and achieve sales and profit targets.
* Lead new product development (NPD) and integrated marketing communication (IMC) initiatives, ensuring effective execution and performance tracking.
* Build and sustain brand relevance through festival campaigns and limited-time offers (LTOs), including product and communication planning.
* Propose and manage promotional activities based on financial analysis, align with cross-functional teams, and conduct post-campaign evaluations.
* Conduct consumer research and market data analysis to support business and marketing decisions.
* Manage relationships and deliverables with external agencies to ensure high-quality outputs.
* Conduct weekly and monthly sales and media performance reviews to guide decision-making and identify optimization opportunities.
* A&P management, including planning and monitoring
* Support the Marketing Manager in preparing key reports, presentations, and meetings
【Loyalty Program Management】(60%)
1. Lead daily operations and yearly optimization of the PK Loyalty Program, including point rules, tier design, redemption catalog, and reward strategy
2. Design and implement frequency-driving initiatives through segmented user journeys (e.g., activating light users)
3. Co-create campaign plans with brand CRM AMs by embedding loyalty mechanics to enhance repeat purchases and engagement
4. Collaborate with the data team to monitor KPIs such as redemption rate, point usage, and frequency uplift
5. Explore high-potential opportunities across brands/channels and introduce new reward formats or task-based modules
【Member Experience & Platform Collaboration】(25%)
1. Work with APP and EC teams to improve onboarding and purchase flows.
2. Contribute UX recommendations for loyalty-related modules to enhance reach and user experience
3. Coordinate with MarTech, APP, and data stakeholders to support functionality development and rule updates
【Strategic Insight & Cross-Functional Collaboration】(10%)
1. Contribute loyalty lens in broader CRM strategy by aligning role and KPIs within the full member lifecycle
2. Share campaign insights as inputs for marketing or product refinement
3. Participate in potential external collaborations or partnerships to expand member value
【Administrative & Operational Support】(5%)
1. Maintain campaign documentation and loyalty SOPs
2. Support budget tracking, vendor coordination, and timeline control
【請至:https://jrg.avature.net/en_US/careers/JobDetail/1899,我們將以這邊收到的履歷為主】
1. Product Development & Research
◆ Lead NPD direction briefing and manage development process from ideation to launch.
◆ Coordinate internal cross-functional management, including system setup and communication with R&D, Supply Chain, and Operations.
◆ Conduct consumer validation research (triangle test, FGD, ad hoc surveys) to guide decision-making.
◆ Ensure efficient time management to meet project milestones.
2. Commercial Planning
◆ Design and manage occasion-based coupons and promotional schemes to drive purchase frequency and re-purchase.
◆ Conduct financial simulation to evaluate scheme effectiveness and ensure profitability.
◆ Perform sales review and identify growth opportunities.
◆ Manage A&P budget tracking and consolidation for accurate reporting.
3. IMC Communication & Media Plan Support
◆ Prepare communication briefs and supervise agencies to deliver projects on time with high quality.
◆ Support IMC implementation via own digital ecosystem, including PK App, LINE, CRM, and online ordering journey.
◆ Explore opportunities through digital CRM touchpoints to improve consumer engagement and retention.
◆ Ensure strong time and project management across initiatives.
4. Routine Maintenance & Ad-hoc Support
◆ Conduct sales performance review to assess campaign and product impact.
◆ Manage ad hoc research (e.g., callback setup, result summary, triangle test).
◆ Provide operational support for both routine and urgent marketing needs.
【請至:https://jrg.avature.net/zh_CN/careers/JobDetail/KFC-Marketing-Assistant-Brand-Manager/1868,我們將以這邊收到的履歷為主】
Drive the growth of KFC’s chicken new platform—including Boneless Chicken and Folicious—by leading new product development (NPD), product lifecycle management, integrated marketing communications (IMC), and research. This role also manages external agencies and cross-functional collaboration to meet brand and business objectives.
【Portfolio Strategy & Product Management】
• Develop and execute the overall Boneless Chicken category strategy to strengthen brand equity and deliver sales and margin targets.
• Manage the full product portfolio, covering pricing, promotional planning, and pre/post-campaign performance tracking.
• Partner with commercial marketing, digital operations, and CRM teams to optimize menu positioning and drive product visibility across owned channels.
【NPD Execution & IMC Campaigns】
• Lead end-to-end new product development in collaboration with cross-functional teams including R&D, Supply Chain, Operations, and Finance.
• Coordinate with creative and media agencies to develop and execute IMC plans (ATL + BTL), including post-launch tracking and evaluation.
• Design and implement marketing programs and promotional schemes, ensuring seamless execution and performance monitoring.
【Business Monitoring & Administrative Support】
• Conduct weekly sales and media reviews to track performance and inform decision-making.
• Oversee ad-hoc and ongoing research projects, including brand health checks and consumer insight studies.
• Manage A&P budget and spending efficiency.
• Support the Marketing Manager in preparing key reports, presentations, and meetings.
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Position Summary:
Grow owned channel sales incl OLO(WEB) and APP(PKAPP) from CRO perspective which acquire customer-centric mind-set and skill-set of user flow design and data analysis.
【Strategy】
1. Annual CRO strategy to increase WEB(OLO) CV% and APP(PKAPP) usage%
- Discover customer needs and understand pain points by 1) Background Research, 2) Competitive Analysis, 3) Interview/Survey, 4) Brain-storming workshop, 5) Field study 6) Data analysis which may utilize GA4, fullstory or related tools.
- Set KPI for each initiative, set annual development calendar
- Project evaluation incl resource, ROI, and expected outcome.
- Collaborate with related parties incl. internal and external vendors.
2. Explore potential solutions to uplift post-purchase satisfaction incl order tracker, communication with rider, customer feedback flow design.
【Plan Execution/Project management】
1. Provide clear action proposal by project base.
2. Design flow chart and easy wireframe for cross-function communication and co-work.
3. Work closely with IT, designers, even outside vendors on UI frames, and prototype.
4. Formulate and conduct series of A/B testing to test different hypothesis to improve overall CRO and add-on rate
5. Project management incl timeline and deliverables.
6. Project performance tracking and be able to identify key factors.
7. Agency/Vendor management
8. Leverage agencies to optimize the digital marketing investment.
9. Learn new practices and tools from the market to get digital experience initiatives.
10. Reporting : Regular basis reporting incl CRO performance review and project updates.
【Agency/Vendor management】
1. Leverage agencies to optimize the digital marketing investment.
2. Learn new practices and tools from the market to get digital experience initiatives.
【Reporting】
1. Regular basis reporting incl CRO/ Add-On performance review and project updates.
【應徵方式】
請至:https://jrg.avature.net/en_US/careers/JobDetail/1912 投遞履歷,我們將以這邊收到的履歷為主
【工作內容】
Focus 1 – New DINE IN CONCEPT project
- Lead & develop a new DINE-IN Concept for Pizza Hut Taiwan, by re-adjusting our product offering, service offering as well as environment, The new business model should be scalable and profitable for Pizza Hut Taiwan in next 5-10 years.
- Develop and implement new operation model & operation team, with new capability skills & reward systems .
- Co-work with Market Development in site finding, Marketing & RD & SCM in menu development, and Operation Training team/HR in capability building.
- Strong Agility in Fail Fast Learn Fast in model development process, and strong at self motivation. Strong communication & nego skill esp. with YUM
- Perform data analyses and post activity evaluations to understand each test result and learning.
- Perform timely & accurate KPI reporting on monthly basis
Focus 2 –Soft Transition and Test & learn plan in PPB
- Lead & develop a smooth transition plan with OP and D&C with existing 3 PPB dine-in-assets, so it can transform with partial new concept and be sustainable & profitable for Pizza Hut in LT
Focus 3 – Support & Coordinate GM Office events
- Lead & deliver important annual event under GM office, with task force
【Learning & Development】- 70%
- Coordinate and deliver learning programs aligned with business needs (e.g., Leadership Workshops, Talent Wednesday, Capability College).
- Prepare and maintain learning materials, including slides, manuals, and e-learning content, ensuring quality and consistency.
- Manage training logistics, vendor communication, and participant coordination to ensure a seamless learner experience.
- Track attendance, collect feedback, and conduct program effectiveness review for continuous improvement.
- Prepare and consolidate monthly, quarterly, and annual training reports, including completion rates, engagement data, budget utilization, and key insights for management review.
- Support annual learning budget planning and expense tracking.
- Facilitate new joiner onboarding and company orientation to ensure smooth cultural integration.
- Maintain accurate and updated training data and records in the system.
【People & Culture Projects】-30%
- Participate in assigned HR development or engagement projects (e.g., Onboarding Revamp, Talent Review, MBO Development, Engagement Survey follow-up).
- Collaborate with PNC and cross-functional teams to implement and communicate project deliverables.
- Conduct data collection, analysis, and documentation to support project progress and improvement.
- Identify and recommend process enhancement opportunities related to learning and employee experience.
【學習與發展(Learning & Development)-70%】
規劃與執行符合業務需求的教育訓練專案(如領導力工作坊、Talent Wednesday、Capability College)。
製作與維護訓練教材(簡報、手冊、線上課程等),確保內容品質與一致性。
管理訓練相關行政與執行流程,包含講師與供應商聯繫、學員報名與課程後勤安排,提供流暢且良好的學習體驗。
追蹤課程出席率與滿意度,蒐集學員回饋,進行訓練成效檢討與改善。
製作與彙整月報、季報及年報,內容包含課程完成率、學員參與度、預算使用情況及管理層參考之關鍵洞察。
協助年度訓練預算規劃與費用控管。
執行新進同仁入職訓練與公司導向課程,確保順利融入組織文化。
維護並更新訓練紀錄與系統資料,確保資訊正確且完整。
【人才與文化專案(People & Culture Projects)-30%】
參與人資發展或員工參與相關專案(例如:入職體驗優化、人才盤點、能力發展、員工意見調查後續行動等)。
與人資團隊及跨部門合作,推動並溝通專案成果。
進行資料蒐集、分析與文件整理,支援專案進度追蹤與成果檢討。
針對學習流程與員工體驗提出優化建議與改善方案。
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Key Responsibilities AND % OF TIME SPENT ON EACH
40% Insight and Research Projects
1. Research projects management: Coordinate with external research agencies for brand health tracking. Lead research-related project from preparation to post-result sharing.
2. Generate consumer insights and market intelligence that support business strategies and decision-making.
3. Sales data analysis from product view, scheme view, channel view, etc, to form deep understanding for on-going business.
40% Commercial Projects and Initiatives
1. Lead value initiatives and develop marketing promotion activities, tracking results to understand business impact.
2. Lead menu and pricing strategy development based on commercial and consumer insight.
3. Drive own Media communication material development and calendar development.
20% Cross Functional Collaboration
1. Cross-Functional collaboration with Operations, Supply Chain, R&D, Finance, and EC/CRM team to ensure smooth coordination and on-time delivery of initiatives.
2. Omi-channel process optimization.
Operations
Need to be responsible for the EC sales performance, margin, discount, sell-through, etc.
Merchandising
1.To oversee schedule the preparation of all the products on half.
2.Deal with and organize all analysis reports of EC sales, budgets, etc. related to merchandising needs.
3.To coordinate and liaise the logistics of goods distribution between warehouse and EC customers.
4.Fully understanding of customers need on products and liaise closely with MD colleagues.
5.To assist in Customer service and liaise closely with Bauzun.
6.Well control on return rate and transportation fee.
Marketing
1.To plan the marketing events on official online. Strategy for Promotion and discount activities.
2.Banner propose to Bauzun.
3.Advertisement arrangement to push sales
4.Liaise closely with MD colleagues for hero products to push sales.
5.To monitor all the maintenance and explanation for Official Online with Bauzun.
Stock
To oversee the whole process of the stock transportation and logistics with
WH.
1.To review stock & budget report regularly and make a proper action to control the stock.
2.To manage the stock replenishment to each online channel periodically
3.To assist in the management of return and damaged goods.
Accounting and IT Dept.
To oversee and assist in all the payments between Finance dept and Bauzun.