這是一個具備策略思維與影響力的角色,你將負責規劃並推動集團層級的公關與品牌形象策略,建立與維護媒體、政府及重要利害關係人的關係。我們期待你具備優秀的議題掌握與危機應對能力,能在多變的環境中快速判斷並制定應對方案,透過精準的溝通、跨部門協作,強化品牌聲譽並推動集團在市場的影響力。
1. 企業品牌形象管理及維護。
2. 負責公關議題及危機事件處理。
3. 產業議題操作、輿情監測與策略規劃。
4. 熟悉媒體與政治生態,並主動經營關係人網絡。
5. 協助規劃、執行公關及媒體活動。
6. 品牌廣告宣傳或公關新聞稿撰寫、發佈。
7. 其他集團品牌內、外部活動講稿。
You will play a strategic and influential role, responsible for developing and executing group-level PR and brand image strategies, as well as building and maintaining relationships with media, government, and key stakeholders. We look for strong issue management and crisis communication skills, with the ability to make quick, sound decisions in a dynamic environment. Through precise communication, cross-functional collaboration, and creative campaigns, you will enhance brand reputation and expand the Group’s influence in both domestic and international markets.
◆ Corporate Image Management and Maintenance:
Develop and implement strategies to build and maintain a positive corporate image.
◆ Industry issue manipulation, public opinion monitoring and strategic planning.
◆ Handling Public Relations Issues and Crisis Events:
Proactively identify and address potential public relations issues.
Develop crisis communication strategies and handle crisis events effectively.
◆ Builds and maintains media and government relations.
◆ Public relations and media activity execution.
◆ Press release writing and publishing.
◆ Draft speeches and prepare talking points for internal and external events.
Coupang is reimagining the shopping experience with the goal of wowing each customer from the instant they open the Coupang app to the moment an order is delivered to their door.
Our services in Taiwan include “Rocket Delivery” which offers next-day delivery for a wide selection of items at affordable prices, “Rocket Oversea” which offers free international delivery on millions of best-selling products from Korea, the U.S., and beyond.
We are looking for talents to help us lead Coupang’s expansion in Taiwan. This is an exceptional opportunity to become a part of Coupang’s growth in Taiwan and create a world where our customers wonder, “How did I ever live without Coupang?”
Position : Public Relation Specialist
We are seeking an experienced PR specialist to join our team. The ideal candidate will have a strong background in public relations, substantial experience with media, and the capability to effectively plan and execute external-facing events.
What will you do?
Build and maintain relationships with media outlet across Print, TV and digital.
Monitor media coverage and manage crisis communications as needed.
Prepare briefing materials, reports, and presentations for meetings and events with external stakeholders.
Plan, coordinate, and execute events, including conferences, stakeholder meetings, and industry conferences.
Collaborate with internal teams and external agencies to ensure seamless event execution.
Develop event materials, including agendas, invitations, and promotional content.
Manage event logistics, including venue selection, vendor coordination, and budget management.
Coordinate with external agencies and consultants as necessary.
Experience handling social media channels and product relevant social media content.
Experience in budget planning, management, and consolidation.
Essential Qualifications
5+ years of experience in Public Relations
Proven track record of managing PR campaigns and media relations.
Demonstrated experience in planning and executing events with internal and external stakeholders.
Experience in a publicly - listed global company (preferably a US-listed company )
Ability to collaborate with various teams across the company
High proficiency in English
Preferred Skills
Ability to work in a fast-paced environment and manage multiple projects simultaneously.
Recruitment Process
Application Review - Phone Interview - Onsite (or Virtual Onsite) Interview – Offer
The exact nature of the recruitment process may vary according to the specific job and may be changed due to scheduling or other circumstances.
Interview schedules and the results will be informed to the applicant via the e-mail address submitted at the application stage.
Things to Consider
This job posting may be closed prior to the stated end date for application if all openings are filled.
Coupang has the right to rescind an offer of employment if a candidate is found to have submitted false information as part of the application process.
Coupang does not discriminate against disabled applicants or those with veteran status. We are proud to offer equal opportunities for all applicants.
Equal Opportunities for All
Coupang is an equal opportunity employer. Our unprecedented success could not be possible without the valuable inputs of our globally diverse team.