1、行銷活動管理:
① 規劃、執行並優化 EDM、簡訊、APP Push 等自動化行銷活動。
② 協助設計分眾策略
2、數據分析與成效追蹤:
① 分析用戶行為、生命周期與留存率。
② 追蹤活動 KPI(開信率、點擊率、轉換率、LTV 等)。
③ 製作報表,提供成效檢視與改進建議。
3、CRM 系統維護與優化:
① 管理 CRM / MA 工具(如 Salesforce、HubSpot、Adobe Campaign..等)。
② 協助資料清理、分群與流程自動化設計。
4、跨部門合作:
① 與相關部門緊密合作,配合制定會員經營策略。
② 支援促銷活動或專案,確保訊息一致性與用戶體驗。
1. Build up long-term product and clear assortment strategy to fulfill different channels' need.
2. Formulate and provide OTB plan to enhance achievement of volume, gross margin, profit and inventory goals through effective merchandise selection, segmentation and timing
3. Provide sell in & sell out sell-through and sales analysis with recommended action plans in time to improve the product performance across entire seasonal ranges
4. Coordinate with marketing, VM and DTC team to ensure all shops are presented to customers in line with the company's policy
5. Well prepare and submit all necessary forecast related information as may be required by management from time to time
6. Closely coordinate with operation team and key stakeholders to have good control for product delivery and launch plan
7. Well consolidate consumers insight, distribution feedback and competitors survey to improve product assortment plan and provide input to regional/global team
8. Well prepare related materials and tools for product presentation during tradeshow, key account meeting and seasonal product training
Job Responsibilities:
Responsible for PEDRO brand Invetory
1. Annual / Seasonal OTB review & fulfilment
2. New launch delivery schedule & plan weekly new arrivals
3. Weekly repeat order submission and management
4. Exit strategy for off-season & slow-movers
5. Pricing, margin & cost (Initial by launch), and markdown & price adjustments
6. Plans and executes ordering and distribution to retail outlets to achieve healthy stock control, movement and inventory levels
7.Generates and analyzes relevant reports to support accurate stocks distribution and identifies slow-moving and top sellable items
8. Works with logistic department on store capacity management, delivery planning, etc,
9. Conducts products and markets analysis on current trends and competitors' action
10. Works with operations teams for Inventory Management, stock taking, audit and control etc
11.Responsible for the brand assigned by the company
This role is responsible for achieving sales target under agreed trade budget in assigned accounts.
職位目的與摘要
負責在指定客戶中達成銷售目標,並在約定的貿易預算下運作。
What You'll Do
Collaborate in developing and executing sales strategies and plans that align with the company’s mission, vision, and long-term objectives.
Strive to achieve agreed sales targets while ensuring responsible and effective allocation of resources.
Manage key accounts and negotiate trade terms to maximize brand investment and value for the company.
Build and nurture relationships with key stakeholders at all levels, fostering a culture of partnership and trust.
Champion the adaptation and implementation of company programs with assigned trade partners, ensuring relevance and impact.
Lead the development of solutions to address potential channel or store conflicts, promoting win-win outcomes for all parties.
主要職責
參與制定符合公司使命、願景及長期目標的銷售策略與計劃。
達成約定的銷售目標,並確保合理分配費用。
關鍵客戶管理及貿易條款談判,最大化公司品牌投資。
與主要利益相關者建立並管理多層級關係。
推動公司方案在指定貿易夥伴中的落地與調整。
主導解決潛在渠道或門店衝突問題的方案制定。
What You need to be successful
Bachelor's degree or higher.
Demonstrate integrity and accountability in all aspects of work.
Possess strong interpersonal and communication skills, with dynamic leadership abilities and a collaborative team spirit.
Exhibit strategic thinking and planning skills, with a keen attention to numerical details.
Bring at least three years of experience in key account management.
Hold a degree in sales, marketing, or a related discipline.
Be fluent in both written and spoken English, and proficient in Excel, PowerPoint, and Word.
Proven track record of successful sales performance, with the ability to manage multiple complex priorities in fast-paced environments.
Experience in the fast-moving consumer goods (FMCG) industry is preferred.
必要條件
具備誠信與責任感,能在工作各方面展現高度自律。
擁有優秀的人際溝通能力、領導力,並具備積極合作的團隊精神。
具備策略性思考與規劃能力,對數字細節有敏銳的洞察力。
具備三年以上關鍵客戶管理經驗。
擁有銷售、市場行銷或相關領域的學位。
英文聽說讀寫流利,並熟練操作 Excel、PowerPoint 及 Word。
具備卓越的銷售成績,能在快節奏環境中有效管理多項複雜優先事項。
擁有學士以上學歷。
有快速消費品(FMCG)產業經驗者尤佳。